Whole Story

The Official Whole Foods Market® Blog

Organicville Foods

By Marc Hamel and Ha Lam, December 22, 2011  |  Meet the Blogger  |  More Posts by Marc Hamel and Ha Lam
We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. With Organicville, no food lover is left behind. Whether your diet is vegetarian, vegan, gluten-free or you simply prefer to go organic, Rachel Kruse has created something incredibly delicious just for you. As a lifelong vegetarian with a passion for organics, Rachel saw a need in the marketplace for organic dressings and sauces that add flavor (and fun!) to healthy foods. “I didn’t understand why folks would put non-organic dressings on organic salad,” she says. So, at age 27, Rachel quit her corporate job and developed her first salad dressings. Organicville has grown to offer a complete line of marinades, BBQ and pasta sauces, ketchup, mayo, hot sauces, hand-churned ice cream and innovations like non-dairy ranch dressing (a vegan blue cheese dressing is also in the works). All are vegetarian, most are vegan, many are gluten free, and all are made with premium ingredients, such as agave nectar instead of refined sugar or tamari instead of soy sauce. “We don’t source ingredients based on the best price. We source the best ingredients. Whenever possible we source from small family farms,” Rachel says. “And we make small batches. That's what makes it taste delicious." Every product also has to pass the ultimate taste test — Rachel’s four-year-old daughter, Sky. Rachel’s brother, mother, father and husband are also part of the taste-testing panel and help with day-to-day operations. “It’s a team environment,” Rachel says. “We create products that bring the family together.”

 

7 Comments

Comments

Susie Bee on Maui says ...
The best ketchup ever!
12/23/2011 7:53:42 PM CST
Randy Wollert says ...
I like to put ketchup on many different things and always thought Heinz was the best. Until I tried Organicville. It has an incredible flavor, very thick and rich consistency and deep red color. Thankyou Rachel for introducing me to Organicville.
12/24/2011 5:58:46 AM CST
Ali Florsheim says ...
I love the products Rachel- and the mission behind Organicville. Thanks for making things my kids love to eat!
12/26/2011 7:39:10 AM CST
Ganesh Panchapagesan says ...
Thanks to Whole Foods Market for educating and creating awareness about healthy foods! Hats off to the commitment to sell natural and organic foods only!! I trust Whole Foods Market so much that I do not worry about ingredients when I shop at Whole Foods. My best wishes to Whole Foods Market to continue helping societies/communities to live a healthy life. Regards Ganesh
12/30/2011 8:23:50 PM CST
Cynthia says ...
Love that Strawberry Organicville Ice Cream!!!!
12/31/2011 3:58:19 PM CST
Ashlee M says ...
I think it is absolutely incredible how young she was when she started, and these salad dressings are amazing!!! Now I have to try a marinade.
01/02/2012 4:22:45 PM CST
Mary Marko says ...
We really enjoy your OrganicVille Island Teriyaki marinade, we use it on chicken and shrimp. Our son recently went gluten free and this is how we found your products and since I do the cooking we all eat gluten free to some degree. I've had to replace my regular marinades and am glad I found yours.
03/14/2013 11:31:40 AM CDT