Whole Story

The Official Whole Foods Market® Blog

Root Soda Done Right

By Jessica Johnson, July 4, 2008  |  Meet the Blogger  |  More Posts by Jessica Johnson
I love working with family-owned businesses, especially those that truly believe in what they do. Maine Root Soda Company, based right here in Austin, TX, is one of those companies. Brothers, Matt and Mark Seiler, started a company that not only provides great quality products, but it has a conscious too. Maine Root Soda Company uses ethically sourced sugar from Paraguay in all of their sodas. In fact, Maine Root Soda Company was the first soda company to use exclusively ethically-certified sugar. All of the sugar cane comes from a biodiverse farm co-op and is grown without the use of synthetic fertilizer. All weeding is done by hand, thereby eliminating the use of chemical herbicides. It's hot here in Austin, so a nice cold beverage is a must. I love their Root Beer and Ginger Beer Soda. The Ginger Beer is nice and spicy. So, grab a Maine Root Soda the next time you need a nice cold, refreshing soda, and be reassured that these brothers are doing the right thing! (Not everyone reading this will be able to find Maine Root Soda in their local Whole Foods Market but they are expanding. Look for them now throughout the Southwest, North Atlantic, Northeast, and South regions.) Oh yeah, Maine Root Soda is part of our Whole Trade Guarantee program, so in addition to the great work that they do, we donate 1% of sales on their products to do more great work through our Whole Planet Foundation. Check out the Maine Root website to learn more about Matt and Mark's great story.
Category: Whole Trade




Mark Seiler says ...
Thank Joe, Steaz makes great sodas too, I like those guys, I like the rasberry.
07/16/2008 7:46:23 PM CDT
Joe says ...
I just tried Maine Root for the first time in Whole Foods - it was on sale so I gave it a shot. I had been drinking Steaz Rootbeer, but Maine Root is sooooooo muuuuuch better! It tastes so fresh and natural with a smooth aftertaste. NICE JOB!
07/11/2008 9:51:15 AM CDT
Mark Seiler says ...
Hello Suzie, This is Mark from Maine Root, thanks for you interest in getting our products. I am working on distribution to Northern CA. The Whole Foods regional buyer has been a big supporter of our brand and has been helping us navigate the process. Stay tuned! Mark Seiler President Maine Root 512-517-3158
07/10/2008 10:01:03 AM CDT
Suzie says ...
Is this availble in Northern California. This would be far noth of San Francisco?
07/05/2008 7:39:10 PM CDT
LEE K says ...
GINGER BREW ROCKS the best to quinch your thirst. LEE K
07/05/2008 10:50:51 AM CDT
Damon Clinkscales says ...
Jessica, I agree with you. Ginger Brew is ridiculously good. And yes, it's flippin' hot out this Fourth of July.
07/04/2008 2:30:21 PM CDT
hsiaw says ...
@Suzie Maine Root does not currently have distribution in Northern California, but they're working on it!
07/07/2008 2:51:18 PM CDT
William Kelly says ...
Also last tuesady I had a couple of tuna wraps on spinach totellia and they were outstanding
07/04/2008 11:22:46 AM CDT
William Kelly says ...
I trust whole foods the most to stick with organic foods, local foods and to really look at each product they are selling to provide the healthest alternative. I also go to Harris TEETER AND NOW THEY OPENED A Wegmann's where I live but I still like Whole Foods BEST the store in Springfield Virginia or the one in Georgetown hope you guys will open a store around woodbridge virginia some day
07/04/2008 11:21:40 AM CDT
Kelli says ...
Good to know!
07/14/2008 11:34:59 AM CDT
mark seiler says ...
Maine Root Fair Trade Ginger and Root Beer now available in all Whole Foods Stores except in OR and WA.
12/12/2008 10:35:00 AM CST
mark seiler says ...
Maine Root is now available nationally with Whole Foods. Look for our Root Beer and Ginger Brew in the soda aisle. Keep a special eye out starting May 1st-15th for more Whole Trade happy times for your $$!
04/14/2009 9:06:50 AM CDT
Suzie says ...
What is the diet cola sweetened with? And where can I find it in a bottle? I don't see it listed on the Maine Root website anywhere.
11/16/2013 8:32:53 PM CST
Nikki - Community Moderator says ...
@SUZIE - I wasn't able to find any mention of diet soda in the blog post, were you looking for a Maine Root diet option? If they did not have one listed on their website, more than likely they do not produce one.
11/19/2013 12:05:27 PM CST
carolyn says ...
where can I find this ? I live in northern nj. 07039
07/30/2014 4:00:35 PM CDT
Nikki - Community Moderator says ...
@CAROLYN - Our exact product options differ between stores. If your local store does not carry this, you can find product info and order on their website at http://maineroot.com/.
07/31/2014 10:52:20 AM CDT
Charlie says ...
All of the Maine root soda company's drinks are superb, but what locations do they sell these sodas?
01/05/2016 4:06:21 PM CST