Whole Story

The Official Whole Foods Market® Blog

Saffron Road

By Carly Price, July 13, 2012  |  Meet the Blogger  |  More Posts by Carly Price

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. Like the ancient Silk Road trade route that inspired the name, Saffron Road is a place where great influences from different cultures intersect. A desire to celebrate global flavors and provide more options for consumers concerned about animal welfare led natural foods industry veterans Adnan Durrani and Jack Acree to pave a new road in the frozen foods aisle. Their line of ethnically diverse frozen entreés, broths and simmer sauces includes choices that are Halal, vegetarian and vegan. Many selections are also gluten free or Non-GMO Project verified. A commitment to the health and welfare of the animals also guides their approach. Chicken and lamb are sourced from carefully selected farms where the animals are vegetarian fed and not treated with antibiotics. Saffron Road successfully captures the authentic flavors of India, Thailand and Morocco, as well as offers a Halal take on everyday favorites, including macaroni and cheese, chicken nuggets and basic broths.

"Our chef has taken ethnic frozen meals to a whole new level of culinary excellence and the ingredients are fresh,” Adnan says. "We craft everything in small batches in kettles and our spices are ground on site for fresh, bold flavor.” When you’re browsing our freezer aisles, what are your criteria for choosing frozen entreés? Share your thoughts by leaving a comment.

Category: Supplier Stories




Lia says ...
Thanks Whole Foods for carrying Halal products!
07/17/2012 5:00:16 PM CDT
yvonne says ...
From the way the process of making Saffron Road products is described here, it's no wonder this product line is not only high quality but also so delicious. Carefully crafted foods with a company that stands behind ethical consumer practices are always worth the effort to find. Thank you, Whole Foods, for carrying Saffron Road in your stores!
07/18/2012 11:19:29 AM CDT
connectingwomen says ...
Will definitely shop at Whole Foods. Love the fact that Halal products are available, makes shopping a whole lot easier! :)
07/18/2012 11:54:57 AM CDT
Nadine says ...
How wonderful! I will certainly check them out at my local store.
07/18/2012 11:55:15 AM CDT
Pik says ...
I love Saffron Road not only for their quality products, but also for the ethics in producing them. It's wonderful to have Whole Foods carry organic halal products. I become a Whole Foods regular mainly because of Saffron Road.
07/18/2012 12:13:18 PM CDT
zohaira says ...
It's great to see Saffron Road products in Whole Foods. I hope more retailers take it on. In addition, they taste great! It's great the Whole Foods is offering Halal options to its consumers. Well done Saffron Road and Whole Foods!
07/18/2012 12:40:24 PM CDT
Heidi L says ...
I love everything about this product but the taste. Not a fan. Super bummed. Wanted to love it.
07/18/2012 4:45:19 PM CDT
Amanda says ...
I really enjoy Saffron Road meals. They're filling and delicious and an easy lunch on the go for me. The welfare and treatment of farm animals is very important to me and I feel this product is produced in accord with my beliefs.
07/18/2012 5:11:13 PM CDT
Margaret says ...
I can't wait to taste the Saffron Road frozen entrees. We like to keep healthy options in the freezer for those evenings when we have no time to cook! That Lamb Saag looks delicious!
07/18/2012 5:41:02 PM CDT
Kelly says ...
Can not wait to try these. I will pick up some lamb ones tomorrow if available. Thank you.
07/18/2012 8:39:28 PM CDT
Deloria says ...
This why I love Whole Foods! I will pick up a couple of entrees during my next shopping trip.
07/18/2012 10:38:50 PM CDT
Myra says ...
While I enjoyed the flavor of the Lamb Vindaloo, I was shocked to find only a few shredded pieces of lamb and tons of sauce; the Chicken Biryani wasn't much better with only 2 pieces of chicken. Halal, or otherwise, this does not reach entree status.
07/19/2012 3:58:23 PM CDT
Maryam says ...
I'm so excited for these halal options. Looks like I need to make a trip to Whole Foods!
07/25/2012 7:23:14 PM CDT
Dana Kelley says ...
Oh, I haven't tasted yet this kind of food. But reading all the feedback and reviews about this make me want to try it out. I also love to eat organic and vegan foods.
08/03/2012 1:48:30 AM CDT
Lisa says ...
I know Adnan; it's so neat to see him and Saffron Road showcased in Whole Food Market's new Know Your Producer campaign! Thanks for highlighting this amazing brand in your stores!
08/03/2012 2:31:02 PM CDT
Farook says ...
Tried your Saffron Road entrees and loved them. It is so convenient to have halal prepared meals that are genuinely tasty.
08/04/2012 9:40:24 AM CDT
ishrath fatima says ...
Thank you Whole foods for carrying Halal foods! Made my life much easier!
08/20/2012 12:03:18 AM CDT
Max says ...
I reluctantly bought a few of these after Whole Food stopped stocking the Whole Kitchen brand. The Saffron Road brand was not only 50% more expensive but it came with less food, even less than what is posted on the carton since the water content was so high. This entree is more like a disgusting snack whereas the Whole Kitchen brand were delicious meals. I stopped shopping at Whole Foods because of the switch and now purchase the Central Market brand from a competitor.
08/21/2012 8:32:08 PM CDT
Saba says ...
So happy to know that I can now find halal food in downtown Toronto at that too at my favorite grocers. Thanks Whole Foods!
08/23/2012 9:18:45 PM CDT
Brittney says ...
If animal welfare is important to you, please research what halal actually means. The animals are cruelly bled to death while fully conscious.
11/04/2013 9:51:46 PM CST
Umar says ...
Sorry Britney but thats not what halal means. Quite the contrary!
03/01/2014 1:36:27 PM CST
Sunshine says ...
I just bought for the first time Kheema Matar. I looked at the box very carefully before buying. Something told me your frozen foods Saffron Gardens are hallal. Is this true? I bought this product thinking it was an Indian dish, not halal. A reply is necessary or else I will never buy your products again.
05/11/2014 3:35:07 PM CDT
Nikki - Community Moderator says ...
@SUNSHINE - This is a blog post about Saffron Road which is not a product we make from Whole Foods Market. I would suggest reaching out to Saffron Road directly at http://www.saffronroadfood.com/contact-us/ so that they can better answer your questions!
05/12/2014 4:39:56 PM CDT
Franklyn Elliott says ...
Would be glad to pay more if Saffron Road would add more chicken or meat to its products. Loved the Vindaloo.
09/19/2014 5:01:56 AM CDT
Shabnam Merali says ...
Where do I find these products
01/03/2015 8:43:30 PM CST