Whole Story

The Official Whole Foods Market® Blog

Share Your Love with Gifts That Give Back

Rose are red. Violets are blue. We’ve made a commitment to Whole Trade. And you can too. Small choices you make every day can make a world of difference. This Valentine’s Day, why not look for gifts that give back and really spread the love? Our Whole Trade® Guarantee ensures fair prices are paid for products, better wages and working conditions, and sound environmental practices.

When you choose Whole Trade products, you not only show your loved ones that you care, you also use your buying power to create new economic opportunities for workers in the developing world.

These Whole Trade items are perfect for your Valentine… (Whole Trade) guaranteed:

  • Change the world with Whole Trade chocolate. Eating or giving chocolate is a whole lot sweeter when you know it’s doing good.
  • Beauty and body care with a conscience. Help your valentine feel great from head to toe with Whole Trade body care such as luxurious soaps, rich body lotions or sensuous massage oils.
  • Love blossoms with bountiful, beautiful blooms. Pick bouquets or assemble your own lovely creation from our selection of gorgeous Whole Trade flowers like roses, Gerbera daisies and mixed bouquets.

This Valentine’s Day will you make a commitment to ethical trade, the environment and quality products?