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The Official Whole Foods Market® Blog

St. Patrick's Day Corned Beef

St. Patrick’s Day is March 17th and we’re ready with a traditional holiday favorite - corned beef!

Corned beef is made from brisket that has been cured or pickled in brine. It's name comes from the brining process.

The grains of salt used to make the brine were once referred to as “corns of salt,” hence the name “corned beef.” All our stores will offer a great prepackaged corned beef brisket made exclusively for our customers by Wellshire Farms, using beef that has been raised without the use of antibiotics or added hormones. Wellshire brines the briskets with a slow-cooked recipe that has been passed down for generations, consisting of simple ingredients like water, sea salt, raw sugar, beet powder, spices and garlic.

The outside is coated with a flavorful blend of chopped and crushed bay leaves, mustard seed and allspice. They also use beet powder to add a natural sweet flavor as well as a pinkish color to the outside.

When you thinly slice Wellshire corned beef, you can see the pure, authentic brown color of the beef. In addition to the Wellshire corned beef brisket, some of our meat teams have been working for weeks to brine our own in-house corned beef. These are made from beef brisket or round cuts that are corned in-house with our own unique salt-based brine.

Since we don’t add any sodium nitrates or nitrites, the beef develops a grayish hue through the brining process and is often referred to as a “gray corned beef.” The result of this in-house brining technique yields a deliciously authentic corned beef that is fork tender when prepared.

Be sure to ask your local store if they are brining their own briskets this year. Whether it’s an in-house corned beef or Wellshire corned beef that finds its way to your table, you can be assured of a succulent and tasty treat with every bite. Here’s a simple recipe for Corned Beef and Cabbage or try this one for Corned Beef and Cabbage Rolls.

You can also check out this easy five-step recipe for delicious corned beef brisket in this video from Wellshire.

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Happy St. Patrick’s Day! How will you be celebrating?