Whole Story

The Official Whole Foods Market® Blog

Treats, No Tricks

By Allison Burch, October 10, 2010  |  Meet the Blogger  |  More Posts by Allison Burch
Trick or Treat! To many of us, those words are terrifying. Not because of the all those ghosts and goblins wandering around. It’s because of the shocking amount of candy in our midst. All those horrifyingly unnatural artificial colors and flavors and all those preservatives better suited for a mummy than a mommy. Eeeeekkk! Don’t get me wrong, I have very fond memories of sitting with my friends, sorting through our overflowing bags of trick-or-treating loot, picking out our favorites and trading all the rest (“I’ll give you two Sugar Mamas for your Bonkers Chew”) and pigging out until our tummies hurt. I certainly don’t want to deprive my son of all that fun but I also don’t want to completely give up my good-food ideals for one night of gluttony. And I definitely don’t want to be known as That Lady who gives out toothbrushes instead of candy (no offense if you give out toothbrushes for Halloween). So what’s a thinking mom or dad, trying to be cool, to do? Well, have no fear! Non-scary Halloween candy is finally here! Take a look at these awesome goodies you’ll find in our stores. You better grab them soon because the word is that they’re selling fast. Annie’s Homegrown Organic Bunny Fruit Snacks – Halloween Pack
  • Whole Foods Market Exclusive
  • No egg, milk, peanuts, tree nuts, soy, wheat
  • Gluten free
These soft and chewy gummy treats from Annie’s are made without the use of gelatin. Organic, gluten free and created with only the best ingredients, these bunny-shaped fruit snacks are made with real fruit juice and packed with 100% Daily Value of Vitamin C. Surf Sweets Halloween Sour Worms – Halloween Pack
  • No egg, fish, milk, peanuts, tree nuts, shellfish, soy, wheat
  • Gluten free, Casein free
  • Vegan
Surf Sweets uses natural ingredients like black carrot juice concentrate and turmeric (from the ginger family) to color candy, and organic fruit juice and evaporated cane juice to sweeten. Each package has 20 individually wrapped treat packs of Surf Sweets Sour Worms, each one containing 100% Daily Value of Vitamin C. EnviroKidz Organic Peanut Choco Drizzle Crispy Rice Bars
  • Non-GMO Project Verified
  • Gluten Free
  • Organic
Halloween treat-size EnviroKidz Crispy Rice Bars are organic, have 0 grams trans fat, are low sodium, gluten free and have no artificial flavors or preservatives. Plus, 1% of sales go to endangered species or habitat conservation and education for kids. Snyder’s of Hanover Halloween Pretzel Snack Sacks Choose pretzels for a fun twist on the usual Halloween sweet treat. Snyder’s of Hanover offers Halloween Snack Sacks, 36 little packs of bite-size pretzels in a bag decorated with a jack-o'-lantern. Endangered Species Chocolate Bars
  • Non-GMO Project Verified
  • Certified gluten free
  • Kosher
This is premium, shade-grown, ethically-traded chocolate that kids and grown-ups will love. Endangered Species Chocolate sources cocoa beans from family-owned cooperatives where the income benefits the community and 10% of Endangered Species’ net profits are donated to fund species and habitat conservation efforts. Trust me, if you hand out any of these treats on Halloween night you’ll be known in the neighborhood, by kids and parents alike, as That House that gives out the good stuff. What treat did you always hope to find in your Halloween bag o’ loot when you were a kid?




screwdestiny says ...
Very cool! I was thinking this year that I don't want to be giving out candy on Halloween 'cause it's just chemical junk, but these wouldn't be too bad.
10/10/2010 9:17:16 PM CDT
Suzie says ...
Thank you sooo much for the gluten-free options, you always keep me in the loop on great g-free products.
10/12/2010 11:48:53 AM CDT
Michael says ...
This is a good start, we really need a variety of peanut free treats for our highly allergic children.
10/12/2010 1:28:25 PM CDT
Sheryl Senkiw says ...
It is great that you have good choices for Halloween candy. Please keep in mind that chewy candies like gummy worms and other chewy, gummy candies are a choking hazard and not suitable for children under age 4.
10/12/2010 8:05:48 PM CDT
Sue Saunders says ...
Our oldest daughter was diagnosed with Type I diabetes when she was three years old. We weren't sure how we would handle Halloween with her being diabetic. I came up with the idea of a candy exchange - we let her go out trick or treating with her brothers and get all the candy, etc. and just be a normal kid. Then when she got home we had some little toys and less sugary snacks like pretzels, etc. that she could exchange her candy for. It worked very well and she never felt deprived of the whole Halloween experience. After she was older and better able to handle her own blood sugar levels she would ration the candy and just have one a day or so. We live in a rural area and our kids always got very good treats - big candy bars, real chocolate, bags of pretzels, and apples, etc. so there wasn't so much of the "junk" candy. But the little toy exchange was a fun way of avoiding lots of sweets and could be something parents do even if their child isn't diabetic.
10/13/2010 10:45:49 AM CDT
Alicia says ...
Red Tricycle (www.redtri.com) just published a great list of Halloween ideas for kids with allergies. They also had a list of candies that were safe. Good stuff!
10/13/2010 5:28:07 PM CDT
ella says ...
i give carrots!!! kids love them
10/13/2010 7:39:32 PM CDT
Jennifer Souther says ...
I have had all of the above named snacks @ my home for my children. They are all really great options.
10/13/2010 8:42:57 PM CDT
in2motion says ...
I love the bunny treats for our classroom parties! In the past, I've given out the pretzels with a good response. I also give out "treasure box" items like pencils, trinkets, etc. They are leftovers from the kids party bags & surprisingly popular! I consider it recycling.... (in my loot bag, I always looked for chocolate & money!)
10/13/2010 8:55:47 PM CDT
Claire K says ...
Thanks for the great alternatives!
10/14/2010 7:26:42 AM CDT
Isabel says ...
Thank you for posting these candies and treats, I'll have to come in and try them out :)
10/14/2010 9:02:24 AM CDT
Rosemary says ...
Look at the 99 cent store. Lots of candy alternatives. Halloween party favors, school supplies, healthy treats. I always liked getting loose change. If you got rolls of pennies for the same monetary amount of all the candy you would usually buy, and gave out pennies we wouldnt have kids with cavities after Halloween. As a child I trick r treated at John Waynes home as was given a shiny new silver dollar.
10/14/2010 12:02:01 PM CDT
Kathleen says ...
A friend gave out little juice boxes a few years ago and the kids were thrilled... lots of them opened them right away.
10/14/2010 1:28:23 PM CDT
Linda Byington says ...
I bought Annie's Bunny Fruit Snacks the moment I saw them. My husband loves them in his lunch as they are the perfect size. I'll have to buy more for the kids!
10/14/2010 2:08:21 PM CDT
Katie says ...
Thank you, thank you, thank you! Halloween is the worst holiday for me because I LOVE candy, even at the age of 22! Thanks for supporting gluten-free and healthy diets; you give people like me hope!
10/15/2010 12:24:01 PM CDT
Keri says ...
Forget trick-or-treat...I bought the bag of smaller-sized Enviro Kids crispy rice bars for myself. The peanut choco drizzle is my favorite flavor in the line and the smaller size is a perfect treat. I keep the bag in my drawer at my office and grab one when I want something sweet (and gluten-free)!
10/15/2010 12:31:23 PM CDT
matan white says ...
check out notricktreats.com for houses in your neighborhood that will have glutenfree/sugarfree/vegan friendly treats! Don't forget to add your house!
10/23/2010 5:41:01 PM CDT
Cheyenne Y. says ...
I was just thinking about better-for-you candy. How awesome! :D
10/27/2010 5:30:26 PM CDT
Kristin says ...
Wish we had a Whole Foods here (Edmonton, Canada)! I've spent the past couple of weeks combing through all the local stores for healthier treats like those!
10/27/2010 5:34:44 PM CDT
Zhandii says ...
They should sell the Annie's Bunny Grahams in mini packs :) (maybe they do? I haven't actually checked). They are just like Teddy Grahams, but without all the crap, and taste 100x better. I have a huge weakness for them lol, especially the chocolate chip. As far as the question about when we were kids, I was never into the chocolate. I always sought out the lollipops, gum, starbursts and my absolute favorite were Swedish Fish!
10/27/2010 6:43:01 PM CDT
Blair says ...
Nice products! I went ahead and bought Surf Sweets Halloween Sour Worms and EnviroKidz Organic Peanut Choco Drizzle Crispy Rice Bars. Really liked the EnviroKidz product, but was pretty disappointed with the sour worms. Each worm, a single worm, is individually wrapped, what a waste! I think I'll try the Annie's product next time :)
10/29/2010 10:15:21 AM CDT
Catherine Beller says ...
Thank you Halloween is going to be easier this year for my grandson who eats Gluten & Corn free. Can these be ordered on line? Do all your markets carry gluten free candy? Thank you!
09/09/2014 6:13:20 PM CDT
Nikki - Community Moderator says ...
@CATHERINE - We do not currently offer online ordering except through Instacart, which might be available in your area. If not, you can check with your local store directly to see if they will carry these GF and corn free items this year.
09/10/2014 2:10:16 PM CDT