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The Official Whole Foods Market® Blog

Vital Farms - Austin, TX

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.


Matt O'Hayer's happy hens are pasture-raised outdoors at Vital Farms near Austin, Texas.  Matt's hens move among open pastures, ensuring fresh grass for the chickens while fertilizing the land in return.  Because the hens feed on these grasses high in beta carotene and other vitamins, Vital Farms eggs have a dark, thick yolk with great egg flavor. Vital Farms is a recipient of a Whole Foods Market Local Producer Loan, which they have used to purchase equipment to help them expand their production.