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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Katie says …

what a wonderful cause! i wasn't aware of the program, but will be buying products with Vitamin Angels labels now. thank you for posting about this!

Michael says …

This is a great program - It is important to take care of those who can't take care of themselves yet!

Kat M says …

What a great program. Thanks!

Valerie Taylor Mabrey says …

Make me realize how important a good start can be for a child.

Thea P. says …

Great deal, thank you!

Kim Pollock says …

This is awesome. What a great cause to support!

Shannon Dagesse says …

I think this is a wonderful and worthy program

Dee says …

daily https://twitter.com/#!/DeeGee13/status/118867905281662976

Jenn scott says …

Thank you for helping!!

Sara says …

This is a great program and I am really glad you are supporting this!

Sarah Weaver says …

I hope I win! This is great. Keep up the good work. I'm a college student in need of good food and free stuff!

susan smoaks says …

loved this podcast!

Sara B. says …

Creative concept, glad to see it's been around so long.

Susan Smith says …

What a great program! I’m all for any project that aims toward improving the health and well being of children.

vickie morgan says …

such a good program and a good cause

Shanna says …

What a fantastic program! Thank you for bringing attention and support in this direction!

Justin D. says …

great charity and great that people are looking out for each other and helping those less fortunate!! Keep up the good work.

Brittney House says …

I love to help and this is wonderful

Tony Zepeda says …

woah! goo vitamins :D

Dee says …

tweeted https://twitter.com/#!/DeeGee13/status/119246794998812672

Betty C says …

What a great program and I was totally unaware of it.

Liz M. says …

What a great idea! I will look out for these labels now that I know about this program!

Rachel says …

Great program - thank you! I love the passion behind VItamin Angels - that's how real change is made.

Rosanne Morrison says …

Thank you Vitamin Angels for doing this. Every time I see a photo of a child with cleft lip or palate (as a nurse) I feel so sorry for them as I know that could be prevented with proper nutrition for the mother. I have given to the Smile train so the children who are already affected can be helped.

Gina says …

I think Vitamin Angels is a wonderful organization, I really respect those involved. Every child deserves a healthy start.

Grace says …

What a wonderful cause.

Jennie Swencki says …

I had no idea a program like existed. What a great program!

Texas Momma says …

I have never heard of this program before but it sounds wonderful. Love that Whole Foods is supporting them!

mindy coffey says …

So happy to hear about this wonderful program. Thanks to all that made it possible!

McKinney Mommas says …

I love what you're doing here! So happy you guys are around! www.mckinneymommmas.blogspot.com

Jamie says …

Great program...I just recently heard about it through Emergen-C for Kids!

Sara says …

Awesome! Keep up the great work! Everyone deserves a chance to live a healthy life.

Julio says …

Thanks to Whole Foods for caring, donating and driving awareness of the Vitamin Angels charity. Job well done!

Lovie Morrow says …

We must not allow children to be in ill health or die for something so easily acquired, in this country. My heart hastens me to donate resources for vitamins to be sent to children who do not have access to them. I wish to see every child in a healthy, happy and playful state. Thanks

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