Whole Story

The Official Whole Foods Market® Blog

Wagon Wheel Ranch

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.


After selling his financial business to Wall Street, Brian Schiner set out to pursue his true passion for farming. He began reading books from the 1800’s about raising sheep and decided that he would raise his herd according to these old techniques crafted to mimic an animal’s livelihood in the wilderness. Today Brian keeps watch over the largest sheep farm in Maryland. All of the animals at Wagon Wheel Ranch are grass-fed, raised without the use of antibiotics, and allowed to roam freely over acres of pasture. Note: Our Farm to Market slide shows currently feature farmers and producers from our South and MidAtlantic Regions. We hope to expand to others in the future.