Whole Story

The Official Whole Foods Market® Blog

What's New in the Grocery Aisles: May

By Elizabeth Leader Smith, May 9, 2012  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

Year round, our grocery team works hard to bring great-tasting natural and organic products to our stores that meet our shoppers’ needs. Notably, all products they introduce to the table are free of hydrogenated fats and artificial sweeteners, preservatives, colors and flavors, so they’re definitely worth checking out. This month, we’re proud to present delicious additions for your grill, stovetop and drinking glass.

Add them to your online shopping list with a few clicks of the mouse. Since these are new to the market, you’ll be among the first to try them. Take a minute to tell us and other shoppers what you think by rating and reviewing them on our product pages.

Tofurky Hot Dogs and Jumbo Hot Dogs Do you like vegan alternatives and dislike how narrow the offerings are for some of your favorite warm-weather foods? Now you can satisfy your craving for a New York-style hot dog with a vegan alternative that has a surprisingly meaty texture.

Made with organic tofu instead of soy powders, isolates and concentrates, these dogs could be your next summer romance.

Tofurky Ground Beef and Chorizo From Italian pasta sauces and lasagna to south of the border-inspired tacos and dips, let these vegan meat substitutes be your passport to tasty travels. Made from expeller-extracted soy protein instead of soy powders, isolates and concentrates, versatility is the key ingredient. Try them in any recipe that calls for ground beef or chorizo.

Saffron Road Simmer Sauces  When you’re in need of shortcuts in the kitchen but not willing to cut out great flavor or quality, consider Saffron Road your sous chef. You can now simmer your favorite fresh ingredients with rich, authentic, Halal-certified sauces inspired by traditional recipes from around the world. The single-use pouches make it easy to go global with meals at home, even on busy weeknights.

Nasoya Black Soybean TofuPlus Do you tofu? Whether you’ve never tried it or it’s a staple on your shopping list, you’ll want to try Nasoya’s delicious new addition. It’s made from organic black soybeans, which lend this tofu a slightly nutty flavor. Try it in stir-fries and tofu scrambles.   Steaz Organic Superfruit Iced Teaz Brighten your day with this refreshing drink made with organic green tea, organic açaí juice and infused with superfruit flavors. Plus, the sale of this product supports Whole Planet Foundation® making it one really good drink.  

Organic Valley Organic Grassmilk Moooove over to the dairy section to experience the distinctive flavor of milk that comes from 100% grass-fed cows in Humboldt County, California. Whole, 2% and fat-free varieties are available. As a farmer-owned mission-driven cooperative with more than 1,600 family farms, perhaps the grass is greener on Organic Valley farms.

Q Drinks Q Kola  The flavor of this effervescent, new drink is just as refreshing as its ingredient list, which includes organic agave instead of sugar or high-fructose corn syrup and flavor from organic cinnamon, cloves, coriander, kola nut, lemon, orange and nutmeg. (Hey party people, it also makes a great cocktail mixer!)

Viana Veggie Bratwurst BBQ season is nearly here and now everyone can join in. These European-style vegan sausages have a satisfying flavor and meaty texture. Made in Germany with organic tofu, they’re Non-GMO Project verified and contain 25 grams of protein per sausage. Let’s grill!

Viana Smoked Veggie Frankfurters You’ll want to make room on the grill for these new franks. Made in Germany in a traditional smokehouse for authentic smoky flavor, these vegan frankfurters are Non-GMO Project verified and contain of 15 grams protein per sausage.  

Have you tried any of these yet? Share your thoughts in the comments below.

Category: Food & Recipes, Grocery




Linda says ...
Do you have a list of products with meat glue (activa)? Do any of your new products have it?
05/16/2012 4:57:07 PM CDT
Kathrine says ...
FINALLY GRASS FED MILK!!!! And in light protected cardboard boxes. YAYAYAYAYAYAYAYAYAY!!!!!!
05/16/2012 7:46:31 PM CDT
Adam says ...
loving all the new vegan products! I got to sample the Tofurky dogs and they're really good
05/16/2012 9:01:05 PM CDT
Maria says ...
Very excited to try the new Vianna vegan grill options. Always cool to see more and more vegan option!
05/16/2012 9:57:03 PM CDT
Susan Kramer says ...
I can't wait to try Organic Valley Grass Milk. I think all milk should be this way...Good Job Organic Valley
05/17/2012 7:30:03 AM CDT
Dumisani Zulu says ...
How can I get samples of Steaz Iced Teaz, Organic Valley Grassmilk, Q Kola?
05/21/2012 4:23:31 AM CDT
Megan says ...
@Dumisani Just ask at your local store!
05/22/2012 9:09:57 AM CDT
Megan says ...
@Linda We do not allow "meat glue" to be allowed in any of the products in our meat department.
05/23/2012 12:31:22 PM CDT
Dumisani Zulu says ...
@Megan Myers, sorry I'm in South Africa and our local shops don't have these products.
05/28/2012 11:36:42 AM CDT
aerin says ...
Thank you Whole foods for more vegan options! Can't wait to try them all!!!!
07/23/2012 2:00:13 PM CDT
Judy C says ...
Hello, I would really like it if Wholefoods would carry the Viana variety of meatless patties ect. They were at the vegan seed event and the samples were delicious. I purchased the cowgirl veggie steaks, Mediterranean sausages, Turkish roast as well as the veggie snacks. They are wonderful. I shop at whole foods on a weekly basis and I would def add this to my weekly list. Thank you, Judy Chue
05/26/2013 8:37:20 AM CDT
Trish Wall says ...
Do you carry Tart Cherry Juice or Tart Cherry Juice concentrate? I need it for my smoothies and for my arthritis! Thanks, Trish
05/01/2014 5:33:05 PM CDT
Nikki - Community Moderator says ...
@TRISH - Our exact product options differ but your local store should have something similar to this. Check with your local store directly to see what they have in stock!
05/02/2014 2:04:12 PM CDT
Lynn says ...
Looking for "Just Like Sugar". A sweetener from Chicory root. Will you be carrying it at Whole Foods? Supposed to be one of the best!
09/18/2014 2:42:38 PM CDT
Nikki - Community Moderator says ...
@LYNN - Sounds interesting! Our exact products will differ between stores. Check with your local store to see if they have this in stock!
09/19/2014 2:41:19 PM CDT
Bill Brock says ...
Meat Glue. Ive read that wholefoods abstains from using meat glue. Is this true?
02/27/2015 6:35:55 AM CST
Nikki - Community Moderator says ...
@BILL - Are you referring to "pink slime"? If so, it is not acceptable to our quality standards. The majority of ground beef sold at our stores is ground fresh several times daily in store meat departments, using whole muscle meat.
02/27/2015 4:35:46 PM CST