365 by Whole Foods Market

365 by Whole Foods Market products give you that dance-down-the-aisles feeling. Our huge range of choices with high-quality ingredients at prices you can get down with makes grocery shopping so much more than tossing the basics in your cart. It’s the splurgiest way to save.

Exclusively for Prime members in select ZIP codes.

Browse Over 3,500 365 Brand Products

Save 25% on ice cream and frozen treats.

It’s the splurgiest way to scoop, with deep-freeze savings on 365 brand ice creams that make you feel like a kid on summer vacation.

Valid 7/6–7/19/22. Restrictions apply.

Products that go the extra mile.

Learn how our in-house brand supports thoughtful sourcing, worker and animal welfare, and supply chain transparency.

Ingredients you can trust.

We’ve got high standards for what goes on our shelves. We ban hundreds of ingredients in the food, supplements, body care and cleaning products we provide on every aisle in our stores.