Pots of Gold Tasting

Taste delicious St. Patty’s Day offerings in every department. Spoiler alert: There may or may not be Guiness Floats involved. All proceeds benefit the Whole Planet Foundation!

The Cracking of the Parm

More than 400 wheels of authentic, intense, complex Parmigiano Reggiano will be cracked and sampled at Whole Foods Market® stores all over the world. Enjoy free samples, entertainment, food pairings and more!

Vitamix® Road Show

What’s all the high speed blender fuss about? Come on by and find out! Discover the best tips and tricks for making deliciously healthy concoctions so you can experience (and taste) the difference for yourself!

Vitamix Live Demos

Keep those healthy eating resolutions going with Vitamix. A Vitamix expert will be demonstrating tasty, nutritious treats for everyone to try from 11 a.m. to 7 p.m. each day. Come by and check out all that the Vitamix can do to revolutionize your kitchen.

The Mighty Wheel Crack


It takes 5 special knives, strength and expertise to cut open a huge, 85lb wheel of authentic Parmigiano Reggiano. Join us at 12PST/EST  to witness this feat as we demonstrate this not-to-be-missed spectacle right here at Whole Foods Market Roosevelt Square and at all Whole Foods Market stores across the US, Canada and the UK!


Wine Club: Wines from Italy

This month's wine club will feature hand selected wines from Italy and will be paired with various cheeses.  Join us in our Specialty Department for a delizioso night!

Beer Club

Hand selected beers paired with food for sampling.  Join us in our Specialty Department for booze and bites.

Street Food Fest: Thrills with Grills

Let our Team Members thrill you with their innovative twist on your favorite grilled treats outside under the tents!

Street Food Fest: Parm-Style

Traditional, hand selected and aged for 24 months, Parmigiano Reggiano is truly the mightest of cheeses.  Enjoy samples of our Team Members' favorite recipes at our Fest!

The Amazing Parmigiano Crack

Ladies and gentlemen, step right up!  We will be cracking three 90 pound Parmigiano Reggiano wheels starting at 3 pm in our Specialty Department.  Stop by to see the action!


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