5% Day to Benefit Jamie Oliver Food Foundation

Our next Community Giving Day on April 10 will benefit the Jamie Oliver Food Foundation (jamieoliverfoodfoundation.org). Five percent of the day's net sales will be contributed to this 501(c)3 non-profit organization. All Whole Foods Market Northern California and Reno stores will be participating.


The Jamie Oliver Food Foundation (JOFF) is a California-based non-profit foundation that works to bring food education to schools and youth groups, businesses and communities. It does this by raising awareness in the media to galvanize policy changes at a local and national level, offering hands-on training to instill food skills and knowledge and founding partnerships to enable JOFF to scale nationally.


Proceeds from the Community Giving Day will be used to create these specific programs in Northern California and Reno:

  • After-School Clubs:  WFM and the JOFF will launch food education programs with selected Boys and Girls Clubs that have close proximity to Whole Foods Market stores.
  • Whole Kids™ Foundation (wholekidsfoundation.org): JOFF will work closely with the Whole Kids Foundation (WKF), a charitable organization that provides children with access to healthy food choices through partnerships with schools, educators and organizations. Together, they will bring food education and nutrition programs to select WKF Salad Bar recipients.
Wednesday, April 10, 2013 (All day)
Whole Foods Market Los Altos