PARMageddon - All It's Cracked Up to Be
We're shattering the world record! More than 400 wheels of Parmigiano Reggiano will be simultaneously cracked and sampled at all of our stores from Hawaii to England. Come cheer on our cheese team at 2pm SHARP when they crack open a 90+ lb artisanal wheel and hand out fresh wedges. But that's not all - the celebration continues as the other teams get in on the act and offer various delights featuring Parmigiano Reggiano.