Parmageddon! The Great Parm-Cracking Event


It’s the end of the world record! Which post-apocalyptic team will prevail in our parm-cracking contest; the Aliens, Primitives, or Fantasticals? Join us to find out and you and 4 others could win a Whole Foods Market gift card.


11:00 am – 3:00 pm: Sample recipes featuring our authentic Parmigiano Reggiano and play “Guess the Weight of the Parm” and be entered to win a $25 Whole Foods Market gift card


1:00 - 2:45 pm: Sniff the Cheese! Test your sniffer by blindly naming the cheeses you smell. Get it right and win a brick of cheese of your own. One per person, while supplies last.


3:00 pm sharp: Wheel cracking. Triple threat! Erin (team Aliens), Tony (team Primitives), and Jason (team Fantasticals) compete to see who will be the wheel-cracking champion! Register to cheer on a team member and if they win…so do you! Register at Customer Service (first come, first served). 

Saturday, March 9, 2013 - 11:00 to 15:00
Specialty Cheese Department
Free, Just stop by!