Seafood is for Lovers

Seafood is for lovers! Set the mood for Valentine’s Day with a romantic dinner at home with these easy and impressive recipes.

Get to Know Your Tilapia

Our Quality Standards for Aquaculture prohibit the common industry practice of adding a hormone to tilapia. Learn how our tilapia partners grow fish the old fashioned way.

Celebrating the Feast of the Seven Fishes

Celebrate Christmas Eve with spectacular seafood. Our seafood buyer shares his family’s traditional Feast of the Seven Fishes.

What Sets Our Shrimp Apart?

You’ll never find added phosphates or sulfates in our shrimp— we don’t want anything to take away from the sweet, delicate flavor of shrimp raised right. Learn what sets our shrimp apart.

Farming Seafood to Tough Standards

Whether you call it “fish farming” or go for the more formal term “aquaculture,” our seafood experts call it like it is: our tough standards for farmed seafood make a difference on your plate.

Long Line Atlantic Cod

In the pristine waters surrounding Sudureyri, Iceland, local fishermen ensure their continued livelihood by using long lines to catch Atlantic cod, instead of large-scale trawlers.

New Wild-Caught Seafood Sustainability Ratings


Still Fishin': Stories from our Gulf Coast Fishermen


Great American Seafood Cook-Off

For the fourth year in a row, Whole Foods Market proudly sponsored the Great American Seafood Cook-Off (GASCO) and featured a mini-store that displayed our exclusive 365 Everyday Value brand along with a beautiful spread of produce that included local peppers, okra, eggplant and peaches.

New: "Responsibly Farmed" Seafood Logo



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