Calling all Tastemakers!

With so many talented chefs and creative recipe developers at Whole Foods Market, we needed an outlet to share their fresh ideas and delicious concepts with the real tastemakers – you! We’re so excited to share the launch of our first-ever food truck test kitchen.

Get to Know Matcha

It’s time to get on the matcha train! More than just a tea, it’s a great ingredient for adding flavor, color and antioxidants to your favorite treats. Here’s how.

How to Make Tartines

Meet the tartine (also know as an open-faced sandwich, bruschetta, toast…) — your new favorite way to eat everything. All you need is excellent bread, an interesting spread and these recipes and ideas!

Get to Know Pulses

2016 has been declared the “year of pulses” and with good reason. These nutritional powerhouses are eaten all over the world as an economical and easy-to-prepare vegetarian staple.

Get to Know Harissa

What’s hot right now? Harissa! This spicy and aromatic chile paste is widely used in North African and Middle Eastern cooking. Here’s how to use it.

Get to Know Gochujang

Gochujang, a Korean fermented chile paste, is earning Sriracha-level praise. This paste delivers rich umami flavor with a more reserved heat and a slightly sweet finish. Here’s how to use it.

Probiotics: The Bacteria with a Good-for-you Reputation

Get on the cultured food bandwagon for tasty foods that may have nutritional promise.

Get to Know Dulse

Fan of bacon? Dulse is one of the most buzzed-about ingredients right now. Here's why you should consider adding this sea veggie to your meals.

Get to Know Turmeric

Turmeric is one of the most buzzed-about ingredients right now. Here’s how to use it.

Get to Know Paiche

Get the scoop on paiche, the most delicious fish you’ve (maybe) never heard of.


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