Did you know that there isn’t a government regulation for organic claims on personal care products? That’s right. While the USDA Organic label on food ensures that what you put in your body is truly organic, an “organic” claim about stuff you put on your body doesn’t mean as much. Producers of lotion, shampoo, toothpaste, etc. can label their products as organic but only have as few as one or two actual organic ingredients. At Whole Foods Market, we think organic should mean organic in every aisle of our store not just the food aisles. So, we are setting our own high standards for organic body care products. To earn the organic label in the U.S. for food, it must be third-party certified to the USDA National Organic Program standards, which prohibit the use of genetically engineered seeds or crops, sewage sludge and toxic persistent pesticides. Since we — and many of you — believe that what you put on your body is as important as what you put in your body, we’re making organics in body care as reliable and straightforward as the existing standards for food. Here are the specifics:
Are Your Body Care Products Truly Organic?
What you put on your body is as important as what you put in your body! Learn what we’re doing to make sure you can tell if that lotion or toothpaste is truly organic.