At Whole Foods Market there are 2 private label lines: 365 Everyday Value® and Whole Foods Market™ brands.
365 Everyday Value®
Simple, straightforward and affordable supplements and body care;
Buyers and manufacturers have partnered together to find some of the most popular formulas in the industry, so we’re able to keep the costs low;
Not a lot of money goes into packaging so that a lot of the investment goes into the quality of the products and keeping prices low.
“The basics” with simple ingredients
Capsules are more expensive, so a lot of 365 products will be tablet form.
365 Body care – full range of products (shampoo, conditioner, lotion, soap); Very basic &clean; meet our quality standards; exceed the needs of customers
Whole Foods Market™ Brand
A step above in terms of the complexity of the formulation;
Reaches beyond the basic products;
We control the supply chain so we look at sourcing closely;
And are able to keep the prices very competitive and deliver great quality.
You might find a food based multivitamin product that is like a basic multi with adding benefits like superfoods and enzymes and bioflavonoids.
Includes condition-specific formulas (ex. digestive health or weight loss, etc.)
What’s different about our private label?
They are some of the most intensively sourced products on the planet.
We have teams of buyers and we go out and try to formulate products to meet needs of our customers.
Our quality standards are the framework so we deliver super-high-quality products.
We are customers too, which shapes how we do everything we do.
