Once in a while we have a new program in produce that is super exciting, and Whole Trade pineapple is one of those programs. First off, the fruit is delicious! But in addition to taste, there are plenty of reasons that we can’t stop talking about this fruit. Whole Trade pineapple is grown on farms that meet high social and environmental standards. Our purchases of this fruit contribute back to the communities that produced it (check out Matt’s blog to get the full story). Additionally, one percent of the retail sale goes to the Whole Planet Foundation, aiding in the fight against poverty in developing countries. That’s a lot of good things packed into a piece of fruit!As we got ready to launch this program, our team visited the farms and brought back reports about pineapple growing, harvesting and selection. As they shared the scoop, it came to light just how many myths there are out there about selecting pineapple. Here are just a few that we came across!
The scoop: Contrary to popular belief, this is not necessarily a sure sign of ripeness. Pineapples are picked when ripe and do not ripen after harvest. Our Whole Trade pineapple is picked at peak ripeness!
If you have not had a chance to try one (or you just aren’t buying the myth-busting!) ask a Team Member for a taste next time you are in your local store. I am sure that the fruit will surprise you!