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Calling all Tastemakers!

With so many talented chefs and creative recipe developers at Whole Foods Market, we needed an outlet to share their fresh ideas and delicious concepts with the real tastemakers – you! We’re so excited to share the launch of our first-ever food truck test kitchen.

Photo Credit: @tienhonyc

Welcome to the Whole Foods Market Test Kitchen

With so many talented chefs and creative recipe developers at Whole Foods Market, we needed an outlet to share their fresh ideas and delicious concepts with the real tastemakers – you! We’re so excited to share the launch of our first-ever food truck test kitchen, open seven days a week and parked in front of our flagship store in Austin, Texas.

Photo Credit: @maggiecperkins

What is it?

The Whole Foods Market Test Kitchen is an innovative food truck concept created by our new Global Vice President of Culinary and Hospitality, Tien Ho. Tien and his team will use the food truck as a delicious way to test new culinary ideas for our Whole Foods Market prepared foods and bakery departments. The team will change the menu every two months, testing new dishes and flavors that could become favorites nationwide. 

First on the docket are open-faced sandwiches, called tartines, so this first venture on the truck is named Tartinette. We’re launching Tartinette during Austin’s annual SXSW Festival, so Tien’s team hosted a preview event this week...

Photo Credit: @loveandlemons

Here’s what people are saying


Jeanine Donofrio, @loveandlemons: “Super fun preview of Tartinette tonight - Whole Foods test kitchen's new veggie-forward food truck! Highlights: carrot tartare tartine, mushrooms with pistachio purée, crushed peas w/ pickled lemon & a roasted beets with pears. Kristin Sheppard, @madbettyatx: “Really impressed with the #wfmtestkitchen tartines. Roasted mushrooms is an early favorite, but they are all winners. THIS is how vegetables are meant to be eaten. Outrageous.” Amy Drohen, @sushigirl_atx: “We got a sneak peek of the talented Chef Tien Ho & @wholefoodsatx new concept Tartinette…pictured is the incredibly rich & decadent Figs a la Plancha with honey, creamy goat cheese, watercress and hazelnuts on @easytigeratx bread.” Addie Broyles, @broylesa: “This roasted beet, blue cheese and pear tartine at the new @wholefoodsatx food truck Tartinette…nice work, @tienhonyc and crew!”

We want to know what you think! Share your thoughts with us using #WFMtestkitchen on Instagram and twitter. Stop by the truck in Austin, and you could help determine which flavors hit Whole Foods Market stores nationwide.

Whole Foods Market Test Kitchen
525 North Lamar Blvd.
11:00 a.m. to 8:00 p.m. each day

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