Sunday May 28 is National Hamburger Day, the perfect way to kick off grilling season (which delightfully coincides with rosé season). Long lines at burger-disrupting eateries like By Chloe, are a sign that things are going to be little bit different this time.
We want to welcome you to the burger revolution with an exclusive deal on the Beyond Burger, the plant-based burger that looks, sizzles, smells and tastes like a beef burger. (It even bleeds beet juice!) Here’s your chance to see what all the hype is about: For one day only, May 28, 2017, check your local Whole Foods Market for 2 packages of Beyond Burgers for $9*.
OK, so what’s the Beyond Burger?
Beyond Burger is a game changer. That’s because it was designed to appeal to people who love meat. It took founder Ethan Brown and his team seven years of experimenting to perfect it.
Whether you’re vegan, vegetarian, flexitarian or just faux-meat-curious, choosing a Beyond Burger means choosing a meal that you can feel good about. Simply stated, it’s healthier, more compassionate and leaves a lower carbon footprint.
“At Beyond Meat, we believe there is a better way to feed the planet. Our mission is to create solutions that perfectly replace animal protein with plant protein,” says Brown.
Cool, but does it actually taste good?
O.M.G. Yes. So good, in fact, we know some vegans have debated sending it back because of how suspiciously meaty the flavor and texture is. It actually sizzles on the grill and smells just like that other backyard burger waft we encounter all summer long. Unlike other veggie burgers, it doesn’t go dry or mushy after cooking, and it tastes surprisingly like a classic burger—smoky, satisfyingly (but not overly) chewy and juicy. Dressed with lettuce, tomato, ketchup or mustard, and a slice of (real or faux) cheese, it’s almost indistinguishable from one.
To give self-professed carnivores a plant-based substitute they’d actually love, Beyond Meat had to rethink their burgers completely. Instead of forming patties from soy, legumes or grains, the company uses a top-secret method to replicate a fibrous, fatty beef burger from a pea protein blend. To achieve maximum juiciness, the protein is spiked with a naturally-fatty mix of canola, coconut and sunflower oils. Along with pulverized beets, this gives the burger a hyper-realistic pink center and some bloodlike drippings (!!!). Savory yeast extract provides that umami earthiness so often missing from faux meat.
For the most life-changing burger experience (or to fool a skeptical carnivore), try these three beyond-tasty Beyond Burger recipes.
Hawaiian Beyond Burger
As a professional athlete and a vegan, world surfing champion Tia Blanco knows the power of plant-based protein and loves to fuel up after a day at the beach with this tropical take on a classic burger.
April’s Breakfast Burger
If you’re looking for a morning energy boost that can sustain a two-time Olympic medalist and pro volleyball player, April Ross has you covered.
Crispy Onion BBQ Beyond Burger
Fried onions, BBQ sauce and melted faux-cheddar give this all-vegan burger some Western swagger.
*Valid 5/28/17. While supplies last. No rain checks. Not available in all states. States that don’t carry Beyond Meat can still save on plant-based burger options with $2.00 off Field Roast Meatless Burger (TN, NC, GA, AL, SC, MS) or $1.50 off Sweet Earth Veggie Burger (CA, NV).