Celebrate Oktoberfest


Are you planning an Oktoberfest celebration? We doubt anyone can top the ten million pints of beer and more than ¾ million sausages consumed at Munich's Oktoberfest. Of course, they have a reputation to uphold as the birthplace of Oktoberfest back in 1810 celebrating of the wedding of Crown Prince Luitpold I and Princess Theressa of Bavaria.Whether you're celebrating big or small, we've got the best wurst (sausage) and brew (beer) in town to make your plans a success.Start off with Beck's Oktoberfest brew. Germany has such a storied history of brewing beer that since the 16th century the German Purity Law, also known as Reinheitsgebot (pronounced Rine-Hites-gaBoat), requires that only malt, hops, yeast and water be used in the brewing process.  Beck’s Oktoberfest is a Maerzen style Lager characterized by a rich amber color and aromas of caramel, coffee and chocolate.  It is full-bodied and slightly sweet, with notes of caramel and roasted malts.  Prost!Next, add the wurst. From Bratwurst to Weisswurst, Knackwurst to Wieners, the Original Brat Hans is a line of truly authentic German sausages. Created by lifetime sausage maker-butcher Hans from Germany-they are made in small batches to assure the highest quality and consistency.

Hans came from Germany to the U.S. in 1987 and his first job was as a meat cutter at Whole Foods Market. A few years later, he left to start his own business creating sausages. We were sad to see him go, but excited about offering his all-natural sausages in our stores. Then, in 2007 he began crafting a line of authentic German sausages exclusively for Whole Foods Market.These sausages contain no added nitrates or nitrites, MSG, sugar, fillers or artificial colors or flavors. Just all-natural, quality ingredients with the pure flavors you expect at Whole Foods Market. In fact, they are made exclusively for us from pigs raised on vegetarian feed without antibiotics…you can't find them anywhere else!

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