Celebrate Whole Trade February



It's Whole Trade Month, which means time to celebrate the Whole Trade Guarantee and the hard-working folks who produce these outstanding products. By no coincidence, Whole Trade Month falls around Valentine's Day, when we often think about chocolate and roses, two of our staple Whole Trade products. But the Whole Trade Guarantee encompasses so much more. From bananas to coffee to body care, we sources thousands of items from producers who share our commitment to quality, the environment and healthy working conditions. But, before we go much further, maybe we should take a step back and reintroduce the Whole Trade program for those who are unfamiliar.We believe that small choices you make every day really make a difference in the world. The Whole Trade Guarantee allows our customers to use their buying power to create new economic opportunities for workers in the developing world. The program includes products that are grown organically or respect the Earth without formal organic certification.Strictly speaking, our Whole Trade Guarantee promises that every product meets the following criteria:

  • Meets our high quality standards

  • Provides more money to producers

  • Ensures better wages and working conditions for workers

  • Cares for the environment


We believe we have a responsibility toward all entities involved in our business: our customers, shareholders, Team Members, suppliers and the environment. The Whole Trade program allows us to extend this commitment to our producers in developing countries. In fact, we currently support communities in more than 50 countries via the Whole Trade program. Check out our interactive map opens in a new tab, which shows these countries at a glance.Whole Trade is your passport to exploring the world at its most delicious, exotic and beautiful while empowering hard-working farmers, artisans and entrepreneurs in developing countries. Throughout the month, we'll be telling the stories of some of these very people. We hope you find them as inspiring as we do.Be sure to look for the Whole Trade Guarantee logo the next time you are in our store, and rest assured that when you pick up a Whole Trade product, you are making a difference.What's your favorite Whole Trade product?

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