John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business opens in a new tab.”
Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:
Let Conscious Capitalism opens in a new tab inspire you. Want to know more? Find lots of details in our pressroom opens in a new tab and at academyforconsciousleadership.com opens in a new tab or at consciouscapitalism.org opens in a new tab.