At Whole Foods Market®, we love sharing good food and drink. Whether it’s peak-of-the-season fruit, a team member creation from our bakery, or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too, which is why we’re giving it away! Read on to find out how you could win some free stuff. UPDATE: Thank you to everyone that entered. Congratulations to our winner, Marika, from Massachusetts!The name is quite a mouthful, but your tastes buds will love this crispy organic and gluten-free cereal with a hint of maple sweetness. Erewhon Supergrains Buckwheat and Hemp Cereal is a super-charged combo of two nutrient-dense ingredients: buckwheat and hemp seeds.
What’s in It?
Buckwheat, despite the name, is naturally gluten-free. Another fun fact is that it isn’t actually a grain, but a pseudo-cereal from the same family as sorrel and rhubarb (don’t worry – it doesn’t taste herby!).
As for hemp seeds, while they do come from the cannabis plant, they do not have any intoxicating properties. They are, however, rich in omega 3, 6, and 9 fatty acids, and are naturally high in protein and fiber. One serving of this cereal delivers 5 grams of fiber (about the same as 9 broccoli florets) and 6 grams of protein (about the same as one large egg).
Cook a Crisp with Cereal
You’ll love this cereal for breakfast with some almond milk and it’s a great one to have on hand for guests staying over during the holidays. It can also be used in more creative ways! Check out this recipe that can make for a crowd-pleasing holiday dessert.
6 firm apples (try Braeburns, Galas, or Gravensteins)
¼ cup maple syrup
½ teaspoon ground ginger
140 grams (about 1 cup) gluten-free all-purpose flour mix
1 cup Erewhon Buckwheat and Hemp cereal
¾ cup packed brown sugar
½ teaspoon kosher salt
1 teaspoon ground cinnamon
½ teaspoon ground nutmeg
½ cup (1 stick) cold unsalted butter*, cut into 1-inch cubes
Preparing to bake. Preheat the oven to 375°. Grease a 9x13 casserole pan with butter or a neutral-tasting oil such as canola.
Preparing the apples. Peel the apples, cut them into quarters, remove the cores and put them into a large bowl. Drizzle the apples with the maple syrup and the ginger. Toss to evenly coat the apples. Pour them into the casserole pan.
Combining the dry ingredients. Put the flour, cereal, sugar, salt, cinnamon, and nutmeg in the bowl of a food processor. Pulse until the ingredients are mixed and the cereal is somewhat crushed.
Cutting in the butter. Add the butter to the food processor. Pulse until the butter is in pieces the size of lima beans. (Some might be smaller, like peas. That’s fine too.)
Baking the crisp. Distribute the crisp topping evenly over the apples. Bake until the apple slices are tender, the juices beginning to ooze, and the topping a golden-brown, 45 to 55 minutes.
Take the crisp out of the oven. As soon as it is cool enough to eat, serve.
*For a dairy-free alternative, use ½ cup cold dairy-free buttery stick.
Receive $1.00 Off with this Coupon
We love this cereal and we think you will too! If you’re ready to give it a try, Attune Foods is offering our readers a coupon for $1.00 off their Erewhon Buckwheat and Hemp cereal. Visit their site to download the coupon. opens in a new tab
Enter our Giveaway
Are you feeling lucky? Tell us all about your favorite ways to use cereal in your recipes in the comments below by Wednesday, December 12 and we’ll pick a winner at random to receive a case of Erewhon Supergrains Buckwheat and Hemp Cereal.
The fine print: No purchase necessary. Promotion ends December 12, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.