Good Goods Doing Good

I’m on the hunt for high-quality products that make a difference in the world, and Whole Trade makes it easy. Every purchase of a Whole Trade product is like a vote for a better world.

Whole Trade Guarantee

As a seasoned shopper, I’m always searching for ways to make my money go further. This quest isn’t just about price, although that’s certainly part of the equation. I’m also on the hunt for high-quality products that make a difference in the world.Whole Foods Market makes it easy to find good goods that do good. When you see the Whole Trade® seal on a product, you can be sure it’s been third-party certified to the following criteria:

Whole Foods Market relies on internationally recognized third-party social and environmental certifiers to verify practices and working conditions on farms. These certification partners — Fair Trade USA, Rainforest Alliance, Fair for Life and Fairtrade International — are experts on the ground insuring rigorous standards are met and that the Whole Trade program continues to make a tangible difference in the lives of farmworkers and their families.
We've posted letters from the communities we've impacted, videos and more on our website opens in a new tab so you can see just how your purchase of Whole Trade products improves lives.

Whole Trade Shopping List

Here’s a short list of Whole Trade products with tasty recipes to please every palate. Look for these (and many more items!) only at Whole Foods Market.

Whole Trade® Bananas

Flax and Honey Banana Bread opens in a new tab


Whole Trade® Bell Peppers

Cajun Bean Dip with Red Bell Peppers opens in a new tab


Whole Trade® Pineapple

Fresh Pineapple Salsa
Coffee-Rubbed Roasted Chicken
Homemade Chai

Homemade Chai opens in a new tab


Whole Trade® Watermelon

Watermelon Lemonade

Watermelon Lemonade opens in a new tab


A Guide to Shopping Whole Trade in Season

These are your best bets for when you could see these products in your local Whole Foods Market, but weather conditions and other factors determine actual availability. The list continues to grow, so watch for the Whole Trade seal appearing on new products.

Year-round – bananas, flowers, pineapple, tomatoes, honey, coffee, herbs and spices, tea, chocolate, popcorn, sugar

Spring – asparagus, cucumber, eggplant, grapes, mangoes, melons, peaches, bell peppers

Summer – apples, mandarins, navel oranges

Fall – asparagus, melons, navel oranges, bell peppers, zucchini

Winter – asparagus, cucumber, eggplant, mangoes, melons, bell peppers

Do you have a favorite Whole Trade product? Let me know in the comments section below.

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