As a seasoned shopper, I’m always searching for ways to make my money go further. This quest isn’t just about price, although that’s certainly part of the equation. I’m also on the hunt for high-quality products that make a difference in the world.Whole Foods Market makes it easy to find good goods that do good. When you see the Whole Trade® seal on a product, you can be sure it’s been third-party certified to the following criteria:
better wages and working conditions
more money to producers
1% of sales donated to Whole Planet Foundation®
Whole Foods Market relies on internationally recognized third-party social and environmental certifiers to verify practices and working conditions on farms. These certification partners — Fair Trade USA, Rainforest Alliance, Fair for Life and Fairtrade International — are experts on the ground insuring rigorous standards are met and that the Whole Trade program continues to make a tangible difference in the lives of farmworkers and their families.
We've posted letters from the communities we've impacted, videos and more on our website so you can see just how your purchase of Whole Trade products improves lives.
Whole Trade Shopping List
Here’s a short list of Whole Trade products with tasty recipes to please every palate. Look for these (and many more items!) only at Whole Foods Market.
Whole Trade® Bananas
Whole Trade® Bell Peppers
Whole Trade® Pineapple
Whole Trade® Coffee
Whole Trade® Tea
Whole Trade® Watermelon
A Guide to Shopping Whole Trade in Season
These are your best bets for when you could see these products in your local Whole Foods Market, but weather conditions and other factors determine actual availability. The list continues to grow, so watch for the Whole Trade seal appearing on new products.
Year-round – bananas, flowers, pineapple, tomatoes, honey, coffee, herbs and spices, tea, chocolate, popcorn, sugar
Spring – asparagus, cucumber, eggplant, grapes, mangoes, melons, peaches, bell peppers
Summer – apples, mandarins, navel oranges
Fall – asparagus, melons, navel oranges, bell peppers, zucchini
Winter – asparagus, cucumber, eggplant, mangoes, melons, bell peppers
Do you have a favorite Whole Trade product? Let me know in the comments section below.