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Lots of people are choosing to go with non-dairy milks these days. At Whole Foods Market, we have watched the non-dairy milk category sprout significantly over the last couple of decades. While some people avoid dairy products altogether, there are a lot of folks who are choosing non-dairy milks even if they eat dairy at other times. And this is all good for everyone because the options for non-dairy milk keep getting better and tastier!We look at our product mix all the time and we recognized a need to enhance our non-dairy milk set to make sure we were providing you with affordable, organic options. We always prioritize organics, as we feel that they are the healthiest, most eco-friendly and highest quality products we sell. This is especially important for products that our customers consume daily, like non-dairy milks. After months of behind the scenes wrangling, we are thrilled to present a host of new options for you. Introducing:
365 Everyday Value Organic Soy and Almond Milks -available only at Whole Foods Market
Earth Balance Organic Soymilk - currently available only at Whole Foods Market
And here's the scoop on why these will make great additions to your day.
365 Organic Everyday Value Almondmilk Made from American-grown organic almonds, this milk is enriched with vitamin D and calcium and is a smooth, nutritious non-dairy beverage that tastes great with cereal, smoothies, or by the glass. It's available in Original, Vanilla and Unsweetened flavors - so there's sure to be one that hits the spot for your household. Try starting your day with our Mixed Fruit Smoothie recipe featuring our Almondmilk...it's quite tasty.
365 Organic Everyday Value Soymilk - Light
We've added new Light soymilk in Original and Vanilla varieties to our 365 Organic Everyday Value line of non-dairy milks. Look for our new soymilk twin packs if you're seeking double the value in organic beverages. Our soymilk is made from whole organic soybeans grown in the USA using non-GMO seed. Creamy, smooth and enriched with calcium and vitamins, they are a delicious and affordable way to boost your morning smoothie. For a nutrient-dense and affordable treat try our Light Soymilk in this Get Your Greens Smoothie recipe. A smart choice for cereal, smoothies, baking or simply by the glass, our 365 Organic Everyday Value non-dairy milks are all lactose, cholesterol, gluten and dairy-free, and are enriched with calcium and vitamins. Not to mention organic and sourced from American farms, at a great price.Earth Balance Organic Soymilk We're also really excited about some new non-dairy milk products from Earth Balance, a leading producer of natural spreads and nut butters. Earth Balance has agreed to work with us for an exclusive launch of its new line of organic and Non-GMO Project-verified* refrigerated soymilk now available in our stores nationwide! Available in Original, Vanilla, Chocolate and Unsweetened varieties, this smooth and creamy refrigerated soymilk is vegan, free of lactose, cholesterol, dairy, gluten and is an excellent source of calcium and vitamin D.
Earth Balance is also the first refrigerated soymilk to utilize the rigorous practices of the Non-GMO Product Verification Program. GMO stands for "genetically modified organisms" and there are a lot concerns from our customers about products made with GMOs, not to mention that GMOs are not allowed in organic products. You will see the "Non-GMO Project Verified" seal on a number of products in our store, and we expect that number to increase dramatically in the near future. Earlier this year, we announced the enrollment of all of 365 and 365 Organic Everyday Value products in the Non-GMO Project Product Verification Program. Now you can shop knowing that all these new non-dairy milks meet Whole Foods Market's strict quality standards. Give them a try and let us know what you think!
*The non-GMO Project was created by leaders representing all sectors of the organic and natural products industry, including manufacturers, consumers, processors, distributors, farmers, seed breeders and retailers - including Whole Foods Market. The Non-GMO Project is a non-profit organization dedicated to providing consumers with information about GMO risks and to providing a process-based program that identifies products that comply with the Project's consensus-based definition of non-GMO. The non-GMO Project allows product suppliers who comply with the program's strict requirements to include the non-GMO Project Verified seal on product packaging.