PBS KIDS Toys: Responsibly Made Gifts that Give Back

Give the kids in your life holiday gifts that give back. Check out our picks that help PBS KIDS and the Whole Kids Foundation®.


PBS KIDS Toys and Plush Animals

As a parent, I’ve experienced my share of holiday compromises. Many’s the time I’ve stood in the toy aisle asking questions like: What is it made with? Are the materials safe? How will it impact the environment? How does it fit with the values I’m trying to teach my kid?

This holiday season, grown-ups can avoid these gift-giving dilemmas! Whole Foods Market® has teamed up with PBS KIDS to offer a range of fun and fabulous toys from socially responsible makers. One hundred percent of net proceeds from the purchase of the toys in this partnership will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate 1 percent of total sales, up to $25,000, to Whole Kids Foundation® opens in a new tab, an organization dedicated to improving children’s wellness and nutrition.


Classic Yet Innovative

PlanToys uses every piece of wood — down to the shavings on the factory floor — from rubber trees that are felled past their prime. These wooden toys are assembled using certified formaldehyde-free E-zero glue in place of traditional wood glue, and do not use chemical dyes containing lead or other heavy metals. Additionally, PlanToys sources all materials within a 40-mile radius of its factory, which runs on bioenergy. You’ll like them because they are well designed, and your little ones will think they are just plain fun!

Appropriate for children ages 1 to 5, this year’s collection features a camera with a kaleidoscope lens, colorful bath and water-play boats, fruit-shaped musical instruments, moving animal pull-toys and mini golf and ring toss game sets.

Plush Animals

From penguins to pandas, sloths and sheep, these exceptionally detailed animal friends are made by Aurora, a global leader in high-quality plush toys. All toy-manufacturing facilities are third-party audited for labor and production practices. Don’t be surprised if one of these soft and cuddly creatures becomes your child’s treasured companion!


If you think toys that come with this much peace of mind must be beyond your budget, guess again. All of the gifts in the Whole Foods Market/PBS KIDS collaboration are less than $30. So get to Whole Foods Market for toys that will delight you and your kids, plus support the great PBS programs you love.

Have you seen the PBS KIDS line at your local Whole Foods Market store yet? What do you think?

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