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Raising the Bar: Organic Castile Soaps

Two years ago my team found a rich lathering, freshly scented USDA-certified organic castile soap that exemplifies so many of our core values that we not only brought the product to our stores, we also included those values on the label!

Castile Soap

Lecia Rand, Whole Foods Market team member since 1985, is the category manager for Exclusive Brands Whole Bodyproducts. She enjoys collecting fragrant plants for her Los Angeles garden, as well as growing herbs and vegetables to cook for her husband and her daughter.In the work that I do to support our Whole Body departments, I am fortunate to introduce incredible body care products to shoppers year round. However, friends and family frequently ask for my top picks among those aisles, which feels a bit like a mother being asked to single out her favorite child. What I can say is that Whole Foods Market® USDA Organic Castile Soap is a product that I hold very close to my heart… and my skin, hair and household. Two years ago my team found a rich lathering, freshly scented USDA-certified organic castile soap that exemplifies so many of Whole Foods Market’s Core Values that we not only brought the product to our stores, we also included some of those values on the label!

The real deal

Whole Foods Market Organic Castile Soap is produced using the time-honored process of saponification. This means it is real soap and doesn’t contain any synthetic detergents, chemical sudsing agents found in conventional cleansing washes. Crafted in the US with more than 95 percent organic ingredients, Whole Foods Market™ Organic Castile Soap is certified to the same strict USDA standards as organic food, making it one of only a few USDA organic castile soaps in the marketplace. Plus, it wears our Premium Body Care™ logo – meaning it meets our strictest standards for quality sourcing, environmental impact, results and safety – so you know the ingredient list is squeaky clean.

These two certifications – the USDA organic standards and our Premium Body Care standards – together equal some of the highest quality products available. Whole Foods Market Organic Castile Soap meets both standards while providing a multiple-use soap that really works. Scented with essential oils and certified-organic natural scents, they’re available in Lavender, Almond and Peppermint. Their rich, luxurious lather is gentle enough for your hair and body bur really effective in your kitchen and laundry too! What’s more Whole Foods Market Organic Castile Soap is also:

  • Vegan

  • Biodegradable

  • Not tested on animals

  • Bottled in containers made from 50 percent post consumer recycled plastic

Brown is beautifulYes, Whole Foods Market™ Organic Castile Soap is brown. Our castile soap looks different because it is different. Its brown color is because it’s made with organic apple juice instead of water. It’s that ingredient that creates the 95 percent organic formula that qualifies it for USDA organic status. Castile soaps that are clear use water and organic oils but are not made to the USDA organic standard.

Soapie groupies 

New to castile soap? Castile soaps have long been a shopper favorite because of their effectiveness, clean ingredient list and versatility. The all-purpose formula has tons of uses, from head to toe body care for adults and kids to every day household cleaning, laundry, pet and car care. Plus, many devoted fans (and value seekers) love that a little of this soap goes a long way. If dirty ingredients for bathroom basics are getting under your skin, check out Whole Foods Market Organic Castile Soap. It washes away unnecessary ingredients leaving you and your family, your house, pet and yes, even your car with a rich, gentle lather that cleans and refreshes with scents from essential oils and extracts.

Are you a fan of our castile soap? Let me know how you use it.

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