Our trusted Quality Standards opens in a new tab prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!
Whether you love lots of lip color or the eyes have it, when it comes to conventional color cosmetics, some ingredients have a dark side. To help you make informed choices in the makeup aisle, we’ve compiled this quick guide:
Ingredients to Avoid
A.K.A: Butylated hydroxyanisole; butylated hydroxytoluene opens in a new tab
These harsh preservatives are commonly found in lipstick, but our Quality Standards don’t allow them.
Some cosmetics use synthetic fragrances that contain questionable sub-ingredients such as phthalates. Our Quality Standards prohibit phthalates.
Ingredients to Look For
A.K.A: Look for names of individual plants or extracts
We encourage cosmetic producers to use fragrances derived from natural essential oils.
A.K.A: Mica; iron oxides; titanium dioxide
Because many synthetic colors are petroleum based, we encourage cosmetic producers to explore the possibilities of mineral-based color.
If you have questions about what makes our body care and makeup different, our knowledgeable Whole Body Team Members can help. They’re also great at finding just the right product and color to help your beauty shine!
What’s your favorite cosmetic? Share in the comments below.