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A Shopper’s Guide to Cleaner Cosmetics

Our trusted Quality Standards prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!

WholeBody Lipsticks

Our trusted Quality Standards prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!

Cleaner Cosmetics

Whether you love lots of lip color or the eyes have it, when it comes to conventional color cosmetics, some ingredients have a dark side. To help you make informed choices in the makeup aisle, we’ve compiled this quick guide:

Ingredients to Avoid

BHA/BHT

A.K.A: Butylated hydroxyanisole; butylated hydroxytoluene

These harsh preservatives are commonly found in lipstick, but our Quality Standards don’t allow them.            

Synthetic Fragrance

A.K.A: Parfum

Some cosmetics use synthetic fragrances that contain questionable sub-ingredients such as phthalates. Our Quality Standards prohibit phthalates.    

Ingredients to Look For

Essential Oils

A.K.A: Look for names of individual plants or extracts

We encourage cosmetic producers to use fragrances derived from natural essential oils.           

Mineral-Based Color

A.K.A: Mica; iron oxides; titanium dioxide

Because many synthetic colors are petroleum based, we encourage cosmetic producers to explore the possibilities of mineral-based color.

If you have questions about what makes our body care and makeup different, our knowledgeable Whole Body Team Members can help. They’re also great at finding just the right product and color to help your beauty shine!

What’s your favorite cosmetic? Share in the comments below.

 

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