During Earth Month, we held a behind-the-scenes contest for our store marketing teams, inviting them to create store displays promoting our Whole Trade® opens in a new tab produce, our Green Mission opens in a new tab, our Eco-Scale Rating System opens in a new tab for household cleaners or seafood sustainability opens in a new tab. The displays had to be made using only repurposed waste materials from the store. The point was to lessen our environmental impact and to show you, our customers, how we really do try to make every day Earth Day. Boy did our hard-working store marketing teams deliver!
With 38 entries, all impossibly charming in their own way, the judges were hard-pressed to choose a favorite. But it was a contest and a winner had to be chosen. We judged entries based on the creative use of recycled materials, their visual appeal and the effectiveness of the messaging. It didn’t take the judges long to determine that the entry from our Lexington Green opens in a new tab (Kentucky) store took the (crab) cake.
Just imagine shopping under the benevolent gaze of these large fish made from coffee sleeves, cardboard boxes, foil scraps from wine bottle seals, scrap plastic and plywood.
One of the runners up was the Pearl store in Boulder opens in a new tab, which also entered in the Seafood category. Their fish were a bit more colorful and free-form. They make me laugh. What about you?
The other runner up was the Tenleytown store opens in a new tab (Washington, DC), that went with the Green Mission theme. Their large wall display incorporated fun educational components about environmental stewardship — and there was a fish too!
At Whole Foods Market, we’re always looking for ways to further reduce our impact on the earth and divert materials from the waste stream.
In what ways do you and your family celebrate Earth Day every day?