During Earth Month, we held a behind-the-scenes contest for our store marketing teams, inviting them to create store displays promoting our Whole Trade® produce, our Green Mission, our Eco-Scale Rating System for household cleaners or seafood sustainability. The displays had to be made using only repurposed waste materials from the store. The point was to lessen our environmental impact and to show you, our customers, how we really do try to make every day Earth Day. Boy did our hard-working store marketing teams deliver!
With 38 entries, all impossibly charming in their own way, the judges were hard-pressed to choose a favorite. But it was a contest and a winner had to be chosen. We judged entries based on the creative use of recycled materials, their visual appeal and the effectiveness of the messaging. It didn’t take the judges long to determine that the entry from our Lexington Green (Kentucky) store took the (crab) cake.
Just imagine shopping under the benevolent gaze of these large fish made from coffee sleeves, cardboard boxes, foil scraps from wine bottle seals, scrap plastic and plywood.
One of the runners up was the Pearl store in Boulder, which also entered in the Seafood category. Their fish were a bit more colorful and free-form. They make me laugh. What about you?
The other runner up was the Tenleytown store (Washington, DC), that went with the Green Mission theme. Their large wall display incorporated fun educational components about environmental stewardship — and there was a fish too!
At Whole Foods Market, we’re always looking for ways to further reduce our impact on the earth and divert materials from the waste stream.
In what ways do you and your family celebrate Earth Day every day?