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Vital Farms

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.


Matt O’Hayer’s interest in chicken-raising started as a child delivering eggs door-to-door. Folks call him the Egg Man! Fast-forward to 2007, when he started Vital Farms, an organic pastured egg farm located on 27 acres along Onion Creek in South Austin. We visited Matt at the farm and, as you’ll see, learned that his chickens have an enviable life, with lots of green grass and plenty of space to roam. Vital Farms is a recipient of a Whole Foods Market Local Producer Loan, which they have used to purchase equipment to help them expand their production.

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