Why to Shop the Endcaps + Free Cheese Samples!

Food blogger and author Jenny Rosenstrach gives money-saving tips on shopping the endcaps and asking for cheese samples.

Jenny Rosenstrach, blogger and author of Dinner: A Love Story, has a single-minded pursuit to put healthy dinners on the table for her family, while getting the most out of every dollar in her household budget. In this short video she points out two ways to save: endcaps and cheese samples.

Savings at the Endcaps

Jenny highlights the value of shopping from endcaps — you know, the tall displays at the ends of every aisle. Great sales, promotions and in-season items are featured on endcaps. Check out the offerings and find the best deals.

Free Cheese Samples!


We sell hundreds of the worlds’ finest cheeses, so how do you choose among them? You should only buy cheese that thrills your taste buds. And that takes testing them. 

Don’t worry about seeming greedy — ask for a taste of any cheese you are interested in.

Our cheesemongers love to give away free samples, and you’re likely to leave with something you really enjoy, rather than a cheese that may languish in the fridge. Plus, you’ll get a snack while you shop — which will help you stick to your list. We cut to order too, so you can buy only what you need.

Once you bring home cheesy goodness, the recipe possibilities are endless. Here’s a selection of family-friendly cheese-happy dishes that you can make without breaking the bank.

Goat Cheese and Leek Quiche

Goat Cheese and Leek Quiche opens in a new tabDo you ask for samples before you buy cheese? Or do you shop the endcaps to discover savings? Let us know in the comments below.

Explore More