John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business opens in a new tab.”
In Conscious Capitalism, John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:
Let Conscious Capitalism opens in a new tab inspire you to Win6. Want to know more? Find lots of details in our pressroom opens in a new tab and at academyforconsciousleadership.com opens in a new tab or at consciouscapitalism.org opens in a new tab.
