Your Guide to Alternative Flours & Sweeteners

Switch your baking game up with cutting-edge ingredients.

The holidays are the perfect opportunity to diversify your baking game with alternative flours and sweeteners so that everyone in your holiday huddle can enjoy a taste of the good stuff, and so you can be ready when you feel like putting your own twist on a classic. Learn how to use these essentials to adapt your baking repertoire for every mood and occasion, plus check out favorite products that you can grab at your local Whole Foods Market store.

How to Use Baking Alternatives

You can swap most of these products into your favorite recipes with a 1-to-1 ratio — but not all of them. “When using alternative flours, you’ll get the best results if you follow a recipe that’s specifically created for them,” says Allison Thomas, Senior Editor (and resident food expert). To ensure the most delicious treats, we’ve included recipes with ingredients that fit this category.

Our Favorite Baking Alternatives

Get started with this essential list of must-haves in our aisles, from almond flour to sugar-free baking chips.

More of Our Favorite Baking Alternatives

Here are a few more ingredients to take to your pantry to the next level, whether you're baking cookies, cakes, muffins or breads.

  • Turbinado Sugar: Also called raw sugar, turbinado sugar is that crunchy hero shining on top of the muffins and scones from your favorite café. When used in baking, it can replace white sugar at a 1-to-1 ratio and will lend a slight molasses flavor to whatever your baking project might be (we’re looking at you, pumpkin bread).

  • Spelt Flour: This ancient grain is bursting with protein — with a light texture and sweet, nutty flavor that lends itself deliciously to your baking goals. Because spelt is more water-soluble than regular wheat, it's best to use a little less water or liquid in your recipe. Speaking of, we’re in love with this one for Blueberry Spelt Muffins.

  • Oat Flour: Made from rolled oats ground into a fine powder, this is one alt flour that’s best used in combination with other standard flours. We recommend replacing about 20% of the flour in a recipe with oat flour. This flour lends moisture and mild flavor to your breads, muffins, cookies, cakes, crusts, granola, fruit crisps and scones.

Looking for more baking essentials for the holidays? Check out our ultimate holiday baking shopping list for more 365 by Whole Foods Market products to up your baking game.

*Valid 12/3 – 12/16/21. Select items are marked in-store. While supplies last. Quantity limits apply. Quantities limited. No rain checks except where required by law.

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