Whole Journeys The way travel should taste

Whole Journeys grew from our vision to bring the values, the passion, and the taste of Whole Foods Market beyond our stores and further connect our customers to the culture of food in particular regions. The Whole Journeys "Active Foodie" adventures explore the local landscapes through activities like walking between historic villages, cycling through breathtaking country sides, and rafting legendary rivers while focusing on the culture and traditions of food in the destination. Travelers will be immersed in regional specialties through activities which may include cooking classes, wine tastings, cheese making, and other adventures, which intertwine the traveler with local farmers, winemakers, artisans and chefs.

Interested in diving deeper into learning how to create regional recipes? Try one of our "Hands-On Cooking" excursions. We’re also partnering with the Whole Planet Foundation to visit micro-lending recipients in Peru and you can learn about eating a plant-based diet with our Engine-2 Immersion program.

For curious travelers with common passions

These intimate, limited trip itineraries are built on the insights, experience, and relationships of local partners who share our passion. Together with these experts we carefully select properties, restaurants, and activities, which represent the true expression of each region, and the Whole Journeys traveler.


Featured Journey

Experience Turkish culture, traditions and cuisine on this one-of-a-kind walking tour through the region. Turkish Delights was recently named one of National Geographic's 50 Tours of a Lifetime! See the journey overview and itinerary.

See all journeys