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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

ann stock says …

Hmmm, this sounds just like what I am looking for in my aim to eat healthier and with a plant-based diet. I would love to try this; sounds delicious, made from healthy ingredients!

jeff stonner says …

i would like to lose 10 pounds and keep it off

Dyann says …

I am turning 40 January 9th and I need to make some life style changes. I want to run a marathon and want to drop about 30 lbs. I have a plan of mostly eatting fruits and vieggies with some chicken and fish. Cutting the sugar and uping my water intake. This would be great to start my day/year with this breakfast! Thank so for the chance!

Lisa DeNooyer says …

This next year I plan to eat a vegetarian diet 80% Raw 20% cooked with an emphasis on Green juicing. I was inspired to make the change after viewing Forks over Knives and after attending a juicing class at the Rochester Hills store with Anca.

A. Daly says …

I loved Forks Over Knives & it's enlightened me. So informative. Thanks

Jane Crumley says …

Rip's big blow cereal best way to start the day ever!

Irene says …

I've already started by eating less sweets, drinking more green tea w/lemon, and drinking more veggie smoothies.

Zhenmei says …

I plan to eat more vegetables in 2013 and beyond!

sylvie says …

sounds yummy! wishing health and mental wellness to all.

Tom McGrath says …

More fruits, veggies, and grains....

Paula says …

I'm cutting back on sugar!

Lea says …

Much more fresh, ripe, juicy fruit.

Nick Nicholson says …

Trying a vegetarian diet for the month of January. Would love to start the day off with this cereal.

Susan Eagan says …

In 2011 we went vegan after watching Forks Over Knives. This year we are cutting back on sugar and planning on exercising more consistently.

Plantmaven says …

For 2013, I am eliminating GMO and non-Organic foods. I became vegan in 2012 and am refining my diet to ensure healthy and balanced foods in 2013.

Kelly says …

I'm trying to get my three teenage sons to eat more whole grains and stop skipping breakfast. Rip's Big Bowl may be the answer.

Caroline Wainwright says …

Going to try to select organic whenever possible and not just for myself but for my kids too. Thank you !

Sarah Prieto Deneui says …

Will that cereal help my arms to look like his? If so, sign me up!

verrocchio says …

clean eating

Kelly says …

I'm trying to get my three teenage sons to eat more whole grains and stop skipping breakfast. Rip's Big Bowl might be the answer.

Hazel Wagner says …

One thing I plan for next year is to buy more organic items. Sometimes the difference is price scares me off but I would rather buy smaller amounts of higher quality products.

Amy says …

Went plant strong to lower my cholesterol and it worked - dropped total cholesterol level 100 points over a period of 1.5 years. Would love to try Rip's big bowl

Luther says …

I would like to try better healthy foods...this cereal sounds good and healthy! I want to be healthier in 2013...I have drop bout 25 to 30 lbs. since October 2010.

Jill Banik says …

As I turn 58 in December, I need to up my exercise routine and tweak my diet a bit more. My mom passed away at a young age of 58 from cancer. I have already made a commitment to eat well over the years, but I will fine tune it even more in 2013!

Stephen says …

I am going to cut out excess carbs, specifically bread.

Julie L says …

I plan to try more exotic fruits and vegetables this year...something new every week.

Julie Liss says …

Be more patient!

susan shannon says …

This was a great heads up for me on products I haven't tried and about a thought leader in the health/fitness/healthy food area that hadn't crossed my radar. Shared with my sis whose hubby is a retired fire captain involved in firefighter peer fitness training.

Anne Young says …

I have a casien and gluten allergy I am trying to get on top of with not much success. I totally believe in the Forks over Knives movement and believe that all of America could benifit from the diet. I am not as familiar with the Engine 2 Diet but know that it is along the sames lines as Forks over Knives and would love to try it. My hope for the new year is to be more consistent and care about my body a little more.

Steven Manabat says …

I've neither heard of this product nor of the book. The ingredients and the background interest me. I'd love to try it for training for a triathlon!

Janis Dillard says …

Would love to give this product a try. I am diabets and always looking for great taste with low carbo.

Debbie Williams says …

I am given up all dairy products and staying away from processed foods.

Tim Jackson says …

Sounds like an interesting cereal, would love to try it.

Kathryn Norton says …

I am going to cut processed sugars out of ny lifestyle.

Lois Woods says …

After dinner we leave the dishs and go talk a 2 mile walk. Its great excercise and a great change to connect after a busy day. Its actually my husband and I's favorite part of the day.

Janet Gibbens says …

Hello! As a Type II Diabetic for 15 years, I have tried very hard to loose weight. This year I have been particularly stead fast on both diet and exercise. So far, I have lost 18 pounds. :) And I am determined to loose 10 more pounds. Please pick me! I would like to try one of Engine 2’s new products. Help me achieve my goal. I've gotten my A1C (blood sugar level - for those who do not know) to drop 10 POINTS!! Now.... it's all about the weight. Thank you for your consideration. Sincerely, Janet Gibbens

mountain girl says …

I'm adding some animal foods to my diet, and eating less bulk!

Mary S. says …

I want to eat more bright colors. Just thinking about it made me hungry for some dried, organic cranberries in the freezer, which I am eating now. I thought we weren't supposed to eat so many seeds. Is it ok or better if they are sprouted?

Rita S says …

consume fewer carbonated drinks

Susan McLaughlin says …

The new year will bring a refreshed me. I will retake charge of my plant strong lifestyle. I plan to continue my journey of plant strong knowledge and a healthier me. Rip and forks over knives provides on going knowledge and tools. Thanks

Sharon W says …

To begin and maintain a more active life

Jenny says …

I am going to focus even more on avoiding overly processed foods. I've been cutting them out gradually as much as I can, swapping out my old love for a certain seasoned tortilla chip for organic non genetically modified popcorn. But there's always more to do. Just hope my tight budget can handle it! Tough to be thrifty AND healthy!

Susan McLaughlin says …

The new year will bring a refreshed me. I will retake charge of my plant strong lifestyle. I plan to continue my journey of plant strong knowledge and a healthier me. Rip and forks over knives provides on going knowledge and tools. Thanks

Gerry says …

I would love to win this. I been a vegan since 205and always looking for new ideas to prepare for vegan meals. A friend of mine who is a vegan recommended this book to me. I hope I am the lucky winner!!

Kathleen says …

Although I have had a healthy lifestyle, don't have any of the other risk factors, and the only time I have been "overweight" was when I was pregnant with twins, I found out that I am pre-diabetic. I was neglecting MY needs for the first few years of my twins' lives because of the challenges of raising twins. Now that they are a little older, it is time to recommit to fitness and healthier foods. I can always improve on my diet and would love to have the opportunity to try the cereal since it sounds tasty and healthy.

Janet says …

I have an active work lifestyle and I've worked hard to focus on organic produce and meats over the past few years. But I still go too light on breakfast and then am overly hungry at night and snack later than I should. One resolution is to ensure I get more sleep time and the other big resolution is to start each day with a healthy, filling breakfast so I'm not overcompensating later in the day. This sounds like it fits the bill!

sheri says …

I would love to try this cereal, it looks so healthy! My goal is to eat more plant based,

Kent Mezger says …

I have eaten cereal for breakfast nearly every morning for 50 years and LOVE the idea of a healthy and delicious grain cereal that can get me trim & fit. At age 58, my wife and I are committed to losing weight, exercising, and changing our diet so that we can get off of cholesterol, triglyceride, and reflux medications. We want to be there for our grandchildren who are being born almost yearly now. I would greatly appreciate a supply of Rip's Big Bowl Original!

Charlotte says …

I plan on cutting down my sugar intake and general love of sweets.

Noel Haroon says …

I work part time, so on the days I do not work, I will take exercise classes at my local Senior Center. They offer aerobics, dance and weight classes. There are also stationary bikes and treadmills I will try. I want to get at least two hours of exercise three days a week and grradually increase to five days. Also, continue to eat plant strong.

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