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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Betty says …

I'm planning to become a plant based eater in the new year. I would love to try this.

Elaine Metzsch says …

I plan on starting an exercise program in 2013.

Nina Deuschle says …

I've been slowly switching to a more heavily plant based diet, and I'm loving it so far. I'd love to try this cereal!

Angela says …

I'm going vegan and I'm always looking for new foods. I'm going to do the Insanity program and I plan to be vegan by April.

Debra Damminga says …

All I can say is this sounds like a great product to have and since I have some health issues I would love to give it a try!

David Hoblit says …

cutting way back on sweets, eating more meatless meals, beginning a moderate exercise program

Fiz says …

Plan on less processed & fast foods in 2013.

Laurie Mitchell says …

Yet another "healthy" product I cannot eat because it has flax seed in it! Flax seed causes anaphylaxis for me! I have ended up in the ER 4 times this year while trying to eat healthier. Finally figured out it was flax seed and it seems to bein everything now. :(

Caroli says …

I have been following a vegetarian diet for about 20 years and I feel so good! I am never sick, I attend exercise classes 3 times a week and have never missed even one class. I'd like to try this cereal. It sounds very healthy!

Jen Lynn Rutsky says …

For the New Year I started going to a nutritionist and am trying to track my calories - I've already lost 4 pounds - yay! I'm just trying to be healthier and get to a healthier weight. Would love to try this out. xoxo Happy Holidays!

greta33 says …

I have been a vegetarian for about 20 years and this cereal fits right into my diet. I would love to try it. It sounds delicious!

A. Reins says …

I'm choosing to eat a healthy breakfast every day and I'm including whole grains, fruit, and protein for each breakfast. I'm thrilled that there are healthy cereal options available at Whole Foods. Thanks for partnering with organizations that will help us make healthier choices.

Linda Pawlisz says …

I've already lost 14 pounds and am making a lifestyle change to lower cholesterol. I've included more raw foods and cut down on sugar.

Whitney says …

I ate this for breakfast almost every day in 2012, I'd like to make it 365 days in 2013! Love Rip's Big Bowl!

Leigh A. Peterson says …

We are going to decrease the amount of meat in our diets and increase the amount of plant protein and seafood.

Leesa says …

I always eat well, but I slack a lot on exercise! I really would like to train for and complete a marathon 2013!

Tommy Baldwin says …

My friend Steve just got out of the hospital for heart problems directly associated with weight and poor diet. All of his friends have decided to inspire him and help him any way we can.

Michelle R says …

I have been wanting to try this. I need to start eating a good breakfast, I usually skip breakfast which I know is not a good thing to do.

Desiree says …

Exercise more, eat more fish.

Lynn says …

Was just told I should be on a low sodium diet. I googled exactly what that entailed and found out that most breakfast cereals are low sodium. So, it looks like I will be switching what I eat in the AM.

Stephanie Carlson says …

After being approached by a fellow shopper at Whole Foods (Ina and Oracle, Tucson, AZ) i became a convert to a Forks Over Knives Lifestye. I had terrific support from the staff at Whole Foods, Levi and Brett in particular. After 2 months with dietary changes and exercise I had a 60 point cholestrol decrease! Additionally, I introduced my medical office, Carlson Ear Nose and Throat to the DVD and prepared a luncheon for 35. I am the practice administrator and allergy RN and have suggested the DVD and books, Prevent and Reverse Heart Disease by Esselstyn,Jr.,M.D. to our patients for improved health. I was delighted that some folks were familiar with the concept. This transition was made much more easily with the help from my partners at Whole Foods ! Thank you.

Kathleen Palone says …

I have been eating Rip's Big Bowl for the past two months since I found it at our local Whole Foods in Tulsa, Ok. I decided to follow the "Forks Over Knives" program after viewing the video by the same name. It really opened my eyes to all the eating mistakes I have made in my life. I immediately ordered the book and started the transition. I was so tired of my physician trying to push statins down my throat every time she check my cholesterol. Many of the drugs made me feel awful so I decided to go with the "new eating plan" suggested by Rip's father. So far I have dropped ten pounds and I feel so much better not taking in main stream foods. I am enjoying beans for the first time in my life. Wonderful soups, chili, and potatoes without all the fat from dairy. I plan to continue to improve my healthy eating habits in to the new year of 2013. Thank you Whole Foods and the "Forks Over Knives" team for showing me a better way to eat and live.

Palma Sciuto says …

I am going to try to have some granola and Greek yogurt more in 2013!

sandi says …

I'm vegan. it sounds like a good fit for my diet

sara says …

My husband has been following the Engine 2 diet for a few years. He would love to try any of these new awesome products!

yeni says …

i will keep enjoying fruits and vegetables at EVERY MEAL. makes me feel so healthy, strong and good.

L Cavalletta says …

Incorporating more fresh veggies into my daily diet is the biggest change for 2013.

Debbie Thomas says …

I worked in dietary for 16 years as a diet clerk, my mom is a registered nurse so I am always concerned about the way people eat and trying to maintain a healthy diet my self. I'm on disability now and can no longer work, being on a very low income my diet has been very hard to maintain because the only two stores in my small town are 1 a very expensive grocery store and 2 a box store that has terrible produce, I don't have a car right now and rely on rides so I don't have transportation to the next town where there are better stores including a Whole Foods. I am an avid label reader and I still advise my friends and family on healthy way's to eat and what to watch out for. I would love to try Engine 2 cereal it sounds delicious, I would also like to try their other products.

Michéle says …

Michélellness educator and wife of a firefighter, I know just how important it is to feed our bodies the best whole food plant based nutrition we can. I am excited about the "Engine 2" concept and will share it with our fellow firefighter families!

Mary Kay C. says …

I plan to eat breakfast on a regular basis, and include more interesting grains and a variety of colorful veggies to my diet in the New Year. With baby steps, I someday hope to eat a totally plant-based diet!

jere sullivan says …

How do you enter to win Rip's Big Bowl?

Jamie macEachern says …

Love to own this book, especially where they sell it at Whole Foods!!! Great guide for 2013

Joanie says …

I am in the middle of the Engine 2 Diet Book and have done the 28 day challenge at Whole Foods. I have learned so much and have more to learn about how to eat plant strong. In the coming year I plan to learn more about living plant strong and work it into my daily lifestyle.

cindy i says …

Continuing to work on small steps to a healthier diet - would love to try this product.

Sandy Howard says …

For the New Year... We would like to try eating (and preparing) fresh, organic foods, instead of eating so much "fast food" (processed). Sandy & Doug Howard

Pauline says …

Last August I received news that my cholesteral was over 250. I was going to eat fish and fish oil and more fruits and veggies. Then I heard about the Engine 2 diet and went on to read the China Study and Forks over Knives. It all came together for me and I left off eating meat, oils, lots of sweets and dairy. I feel much better and am going to get tested again in Feb. I am confident that this diet and lifestyle will really help me stay healthier and less prone to have heart disease and strokes. Thanks alot for all the great information and inspiration. Pauline McConnell

sharon dejong says …

Snack on fruit at night when my "sweet tooth" kicks in instead of chocolate or cookies.

Kimberly says …

I'm going to make healthier grain choices in 2013!

Eric says …

For the new year, my wife & I are committing to cutting out tortilla chips, a huge weakness for us both. We'd love to replace those chips with some of Rip's cereal!

Denise Viverito says …

I have been a Chicago firefighter and paramedic for 12 years now and have found the firehouse to be a horrible place for a healty diet.... because of that I became a vegetarian about 3 years ago. I increasingly find it difficult to manage enough protien in my diet to keep up muscle building for the strength needed or my job. i have never heard of Engine 2 diet before but am very interested because it seems to perfectly fint my needs.... i cant wait to buy the book and try some of the engine 2 products.... thanks for the info!!

Valerie Monda says …

I got the movie and book for my brother for Christmas, now I need to get my own!

Bryan Buell says …

I'm planning to run and meditate more this year. I want to enhance my body and mind to provide clarity and insight into health and wellbeing!

Rhonda Burton says …

A year ago my daughter became vegetarian. It inspired me to follow suite. Although not a strict follower, I have began eating primarily plant-based. I have lost about 25 lbs and feel fantastic! I plan to continue in 2013 increasing the amount of plant-based food in my diet.

Susan McMullan says …

I am going to eat more whole grains and fewer white flour baked goods. Loved Rip's book and his work in educating about plant strong eating.

Diane says …

I'll do anything Rip says... ha ha, just kidding. But not really. For 2013 I want to practice a much higher level of mindfulness when I am eating. Well, also before and after I'm eating; I want to cut back on boredom munching and happy crunching so that I save more money, and more calories, too!

Barbara says …

Even when commuting to work I was able to have salads for lunch the last few years, but breakfasts were a problem. Now that I am mostly working from home I am eating better breakfasts, either oatmeal or cereal with fruit. I'm always interested in trying new things. I haven't seen these in my local Whole Foods, I'll have to look next time I'm there.

Nina says …

This sounds like a good way to get cooking. I don't, and really want to. As I recall, the meals shown in FOK were visually pleasing. I imagine they taste as good as they look. Hope I win!

Athena Miller says …

I've been adding more & more whole grains to my familys diet, cutting out nitrates/nitrites, and we're hitting the gym big time!

Charlene K says …

I'm vegan and for the new year I'm going gluten-free!

Sue O'Brien says …

I want to be healthier next year than any year in the past 2 decades! Good nutrition, plenty of exercise and a positive outlook should make it happen. If given the chance, I'll try Engine 2 products.

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