Whole Story

The Official Whole Foods Market® Blog

Let's Get Real About Grocery Shopping

The weekly grocery trip has become a hassle. You can’t put just anything in your cart and end up with a delicious dinner. It’s now a minefield of ingredients you can’t pronounce and processed foods that taste … well, let’s just say flavors not found in nature.

Grocery shopping should be easy. In fact, it should be a no-brainer. We believe that the food we put on our shelves should be based in part on what isn't in them. You won't find any of these "ingredients" in any of the food we sell:

  • No high fructose corn syrup
  • No hydrogenated fats
  • No artificial preservatives
  • No artificial sweeteners
  • No artificial flavors
  • No artificial colors

Leaving out all the bad stuff, means we only give you the good stuff. Which turns your shopping list into a wish list. It’s time to trust what you put in your cart, and get excited about making nutritious meals full of flavor. It's time to fall in love with food again.

Discover even more expert tips and tricks, recipe ideas and video how-tos: Eat Real Food®