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WATERSHED: A DVD That Inspires Social Action

This blog post is courtesy of the Redford Center, whose mission is to transform pressing social and environmental issues into positive, solution-based stories and action campaigns. See more at www.redfordcenter.org

The Redford Center's award-winning film, WATERSHED, is on shelves at select Whole Foods Market stores for a limited time!

Read on to find out how you can win a WATERSHED DVD signed by Robert Redford or Peter McBride’s stunning photo book, The Colorado River: Flowing Through Conflict. UPDATE: Thanks to everyone that entered! Congrats to our randomly chosen winners, Roberta and Will!

The Colorado River is one of the hardest-working rivers on the planet. The lifeblood of the Southwest, the river provides water to nearly 40 million people and in doing so, struggles to complete its journey to the sea. It’s been dammed, dibbed, and diverted so many times that it has not regularly flowed into the Gulf of California since the 1960's, transforming the river’s once-fertile Delta into an arid desert.

Executive produced and narrated by Robert Redford, WATERSHED introduces hope for the Colorado River and the communities who rely on it. WATERSHED tells the story of the threats to the Colorado River though heartening character vignettes that reveal a new water ethic for the new west. In WATERSHED, we meet a fly fishing guide, a rancher, a Delta restoration worker, a Navajo Council member, a small town mayor, an LA bike messenger, and a group of Outward Bound rafters as they all reflect a compelling new water ethic - one that illuminates how letting go of the ways of old can lead to a path of co-existing with enough for all.

The Redford Center designed WATERSHED to be an inspirational social action tool for people who want to engage. Since its release, the award-winning documentary has brought together hundreds of community gatherings, has been screened at 45 festivals in a dozen countries, and is on shelves at Whole Foods Market stores across the country now through the month of June.

An incredible community is growing in support of the restoration of the Colorado River Delta and WATERSHED's action campaign, Raise the River, including some high profile players like Will Ferrell, Kelly Slater, and Robert Redford. Visit Raise the River today to find out how you can get involved and be part of history in the making. 

Did you know the Colorado River…

  • Supplies water to nearly 40 million people
  • Irrigates four million acres of farmland
  • Produces 4,200 megawatts of hydropower
  • Supports a $26 billion tourism and recreation economy
  • No longer reaches the sea

WATERSHED is available for a limited time in some Whole Foods Market stores that sell DVDs. Contact your local Whole Foods Market to see if they carry it. If not, here are more ways to purchase it.

What simple acts of water conservation are a part of your daily life? Share your thoughts below by Wednesday, May 21 to be eligible to win a WATERSHED DVD signed by Robert Redford or Peter McBride’s stunning photo book, The Colorado River: Flowing Through Conflict. We’ll pick winners at random for each prize.

The fine print: No purchase necessary. Promotion ends May 21, 2014, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.