Whole Story

The Official Whole Foods Market® Blog

Busting Myths about Fresh Pineapple

Once in a while we have a new program in produce that is super exciting, and Whole Trade pineapple is one of those programs. First off, the fruit is delicious! But in addition to taste, there are plenty of reasons that we can’t stop talking about this fruit. Whole Trade pineapple is grown on farms that meet high social and environmental standards. Our purchases of this fruit contribute back to the communities that produced it (check out Matt’s blog to get the full story). Additionally, one percent of the retail sale goes to the Whole Planet Foundation, aiding in the fight against poverty in developing countries. That’s a lot of good things packed into a piece of fruit! As we got ready to launch this program, our team visited the farms and brought back reports about pineapple growing, harvesting and selection. As they shared the scoop, it came to light just how many myths there are out there about selecting pineapple. Here are just a few that we came across!
  • Myth #1: Never buy a green pineapple, it is not ripe. The scoop: Pineapples are fully ripe when green and color is not an indicator of ripeness or flavor.
  • Myth #2: If the leaves on top pull out easily, it means it's ripe.
  • The scoop: Contrary to popular belief, this is not necessarily a sure sign of ripeness. Pineapples are picked when ripe and do not ripen after harvest. Our Whole Trade pineapple is picked at peak ripeness!
  • Myth #3: Choosing a pineapple at the store is tricky business. The scoop: Selecting pineapple is quite simple! Choose fruit that looks fresh- look for sturdy green leaves and firm, consistent fruit. Avoid fruit that looks dry or dehydrated.
  • Myth #4: Cutting a whole pineapple is lots of work. The scoop: Cutting a pineapple takes just a few minutes and is pretty easy. Below are some basic instructions!
  • If you have not had a chance to try one (or you just aren’t buying the myth-busting!) ask a Team Member for a taste next time you are in your local store. I am sure that the fruit will surprise you!