Whole Story

The Official Whole Foods Market® Blog

 

958 Comments

Comments

karletta johnson says ...
Whenever I see products are giving a percent of money to help out brest cancer or just people with less. I always try to buy the product or give a donation. I don't have alot of money but I know a little goes a long way. I have just become natural so I don't get relaxers anymore. Relaxers have chemicals in them that are harsh and dangerous and when wash out it gets in our water suppply and who knows what else. So now I am only buying hair and body products that are natural or organic, not only for myself but for my family. This in turn will help out everyone.No more chemicals down the drain.
02/10/2011 1:01:26 PM CST
Meg says ...
I really like the Alaffia shea-based products I have tried. They are of high quality, and I feel good knowing that my purchases are helping to improve the living standards of our hard working sisters and brothers on the Mother continent while fostering environmental sustainability. I appreciate that Whole Foods is showing the pictures on its website as proof that change is happening. I would love to work with anyone who is interested in making fair trade products such as EveryDay Shea the new Girl Scout cookies of fund-raising.
02/10/2011 1:05:56 PM CST
Miranda Jane says ...
I cook for a number of people in my community, many of whom have had little exposure to natural foods. By avoiding packaged/processed foods, preservatives & chemicals in my shopping and cooking and by focusing on recipes featuring whole grains, vegetables and fruits; I'm changing the eating habits of the people I cook for one at a time. I do my best to purchase locally to keep money in my community, and seek to buy produce from farms not more than 100 miles from where I live. I believe these little things can add up to make a change.
02/10/2011 1:28:11 PM CST
Kimberley W. says ...
Wow...an amazing thing you are doing! Motivated me beyond words! Thank you so much for what you are doing to change the world for the better!
02/10/2011 2:11:05 PM CST
Jenn says ...
I shop locally, support local agriculture and fair trade as much as possible!
02/10/2011 2:13:26 PM CST
Sandy says ...
Wow amazing how a product can support a whole community.
02/10/2011 2:13:30 PM CST
Ashley Stefan says ...
I think cooperatives are one of the best ways that people (women especially) can elevate themselves to the level where they may support their families, and finally attempt to make a change. What an inspiring article! And an incentive to buy this product line.
02/10/2011 2:13:44 PM CST
Denise Barreto says ...
I am humbled that my small seemingly insignificant purchase can make this much difference in the lives of people so far away from my comfortable life. Thanks for these stories -
02/10/2011 2:13:51 PM CST
Susan (Oliepants) says ...
I think the major contribution I make is to know where my product comes from. I try to buy products (esp beauty products) that's not tested on animals and fair-trade regulated. What is beauty worth if it means not paying someone adequately for the work they did or not treating the environment with respect for what it and its inhabitants give to me.
02/10/2011 2:14:05 PM CST
Lan Freitag says ...
I like knowing the products that I use are natural, cruelty-free, and coming from real people (local and sustainable). I can feel really good about my purchases. I think Whole Foods does an extraordinary job of vetting these types of products/businesses. Kudos to you!
02/10/2011 2:15:08 PM CST
Christina Burton says ...
When I bought my first bottle of Everyday Shea last week, all I knew was that I was making a contribution to my life's longevity by promoting an all-natural clean hair routine. I had no clue that the product impacted the lives of all of these women who are trying to take care of their families and themselves. BIG UPS TO THEM FOR JOINING AN ORGANIZATION THAT CHALLENGES THE MAN-MADE SLAUGHTER OF OUR GLOBAL ENVIRONMENT!
02/10/2011 2:16:37 PM CST
Jutta says ...
I would love to gift this basket to my valentine!
02/10/2011 2:17:06 PM CST
Ryan Solomon says ...
I support local organizations like these by buying these products.
02/10/2011 2:17:26 PM CST
Davette Martin says ...
I haven't of this line of products but would love the opportunity to try it.
02/10/2011 2:20:45 PM CST
Stacey says ...
They're great products and I like knowing that my purchase can help others-- I don't want to just buy anything when I know the good that this is doing.
02/10/2011 2:22:01 PM CST
Lori W. says ...
Wonderful products for a wonderful cause. I love that I'm putting something natural on my skin and nothing is more natural than helping out our fellow man. It's a no brainer and a win win. I make purchases and always choose, eco-friendly, small business, animal-friendly, pro-human products whenever possible. I also give these products as gifts to family and friends who then say, "Where did you get that lotion or shampoo? I want to get some more!" Those little decisions grow good businesses, shrink bad ones and create positive change in the marketplace...when we all make these decisions positive change happens faster, so keep up promotions like these. We need more responsible purchasers! : )
02/10/2011 2:22:10 PM CST
Kristyn Waters says ...
This is such a wonderful story. I think it is absolutely wonderful that these women were able to find work without having to leave their community. I always try to consider where my products come from and how or by whom they were produced. However, this information is not always readily available, or such products often comes at a price that makes the purchase difficult to justify over less expensive, mass produced goods. After reading this article, I can certainly say my awareness about how I spend my dollars has been raised and I will be more apt to question a product's origin. I wish there were more product lines and organizations dedicated to endeavors like that created by EveryDay Shea in Togo. Thanks for sharing this story!
02/10/2011 2:22:15 PM CST
Olivia DiNucci says ...
This is so inspiring and makes me want to continue not only Whole Foods but initiatives like this. More of these things needs to be published so the public sees the results of how small things can make a HUGE difference. This is beautiful!
02/10/2011 2:22:28 PM CST
Kristy says ...
Its so wonderful to see how a product can help out a community. I try to make a conscious effort when it comes to my purchases!
02/10/2011 2:22:43 PM CST
William says ...
I love the unscented version. It's also very affordable.
02/10/2011 2:22:54 PM CST
Lisa M Jones says ...
i buy at whole foods but many other places too. the best i use my purchasing power for good is to really read up on what a company believes and where they put their profits. numbers don't lie. i am very loyal to companies (usually smaller but not necessarily) that have an honorable history and mission statement, who can DARE TO DREAM, actually grasp that it's more than the bottom line. for example, instead of going to the evil corporate Starbucks (the one on 14th st off 6th ave) for my coffee fix, i go right across the street to the MOST AMAZING place called Bourbon which supports Rwandan causes. the key here is to put your money in a good place. i find it's easy when it's something you were doing anyways, just using a mindset of making a difference by your choices of where you purchase. i get all my coffee at Bourbon and if everyone else did, the corporate giants would eventually listen because sadly this world runs on money. just think. put your $$ where your heart is.
02/10/2011 2:23:36 PM CST
Paula says ...
I love the idea of empowering women in other communities with the purchase of their products. When the women are empowered, it helps their families as well as the families of other women in their communities.
02/10/2011 2:23:52 PM CST
Darcye says ...
Love to buy more organics and naturals We try to eat a lot of vegetarian meals. The beef we do eat is grass fed whenever possible and local I love knowing where our food comes from
02/10/2011 2:23:59 PM CST
Hillary S. says ...
In modern times, when we buy a product, we are sometimes so removed from the manufacturing process that we forget that our purchase puts money into the hands of both its makers and sellers. Each purchase I make, I am also making a choice of where I want my money to go-- who and what I want to support. I try to buy local to help my community. I try my best to avoid companies that don't share my values. When I can buy something I love or need and know that at the same time my purchase is helping to make a difference in the world-- priceless! =)
02/10/2011 2:26:26 PM CST
Hadda Acevedo-Delcamp says ...
It's amazing how easily we can take for granted our freedom to simple things in order to get ahead in life while these ladies didn't have them before. With a bicycle one girl could go to school and a mom is given a job to support her family. We have to help them in any way we can, and if just by buying Alaffia products, then so be it.
02/10/2011 2:27:13 PM CST

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