Whole Story

The Official Whole Foods Market® Blog

 

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Comments

Heidi Niemczyk says ...
Purchasing the Whole Trade products allows me to "vote" for this WONDERFUL program. I know I'm receiving better than the best WT quality product there is to offer, and at the same time I'm helping to support the individuals, their families and communities. Any chance I get, I'm educating my family and friends on the many reasons to purchase Whole Trade certified. Thank you all for the wonderful shea/Alaffia products....my favorite is the coconut scent :) Heidi XOXO
02/16/2010 10:39:33 AM CST
Megan says ...
What I like about Whole Trade is the "unindustrialized" aspect, as mentioned in the article. PEOPLE making the products, caring about what goes in and what comes out.
02/16/2010 10:40:25 AM CST
Megan S says ...
Such a beautiful story and reason to purchase from Whole Foods. It's wonderful to find economic value in skills. It encourages a resource based trade economic system instead of a monetary based economy. And how wonderful for the ladies to be able to support their families and be able to be so close to the earth with their products.
02/16/2010 10:41:40 AM CST
Teri C says ...
What I like about Whole Trade Products is that, I can feel good about purchasing a product that give more money back to the people growing and producing the product. We like their bananas.
02/16/2010 10:42:09 AM CST
Mina says ...
I love the fact that it helps communities become self-sustaining and provides an honest income.
02/16/2010 10:46:16 AM CST
Z Zazhinne says ...
What's best is knowing that I'm giving value to the makers of the value I am receiving and its a win-win-win situation. Having travelled the world in my youth and seen for myself how often what we in industrialized countries take for granted is simply taken with no consideration for the people it's taken from in other parts of the world, I LOVE Whole Foods Whole Trade programs. Buying Whole Trade products lets me feel like a conscious caring neighbor in a global community. Thank you for making the global community stronger with this work. Thank you for educating us about each other and for making it possible for people who WANT to trade value for value to do so:)
02/16/2010 10:47:04 AM CST
Catherine Stafford says ...
I agree that it is very heart warming to know the story behind the products that we buy however the main reasons I buy Everyday Shea is that it is AFFORDABLE and not toxic. I have health challenges and raising sons on my own...every cent counts for me. Thank you,thank you.
02/16/2010 10:49:51 AM CST
Meredith Clark says ...
Knowing that I can help make a difference, no matter how big or small, in another wonderful human being's life, is priceless. This isn't just another random purchase, it is a step in making OUR world a special place to exist. Do good today!
02/16/2010 10:50:12 AM CST
Katie says ...
What a wonderful write-up! Thank you for all of the work that you do! I am very thankful for the opportunity to purchase fair trade products and will continue to do so as long as I am able. :)
02/16/2010 10:51:10 AM CST
Briana D says ...
I love Whole Foods for a multitude of reasons. They have such a huge variety of all the products I need, from fresh, organic produce to skin care and cosmetics. I recently made the switch to all natural products as well as organic foods, because of the growing concern for my health and well being. Whole Foods is a one stop shop for me in this manner. I like that I can get everything I need for a great price under one roof. It's wonderful for the rest of my family as well. For instance, my sister is allergic to wheat, and your store has a fabulous range of gluten-free products that can't be found anywhere else, or at least you would have to drive all over creation to get it. Not to mention, I actually use Alaffia myself. Their shampoos and conditioners keep my extremely dry and curly hair moisturized and in excellent condition, and I love that I'm helping support people across the world by buying these products. Thanks Whole Foods!
02/16/2010 10:51:12 AM CST
devon says ...
Thanks for making this available whole trade makes great products and it looks like the ladys who make it enjoy thier work. Glad to buy a product like that.
02/16/2010 10:51:34 AM CST
Liz says ...
I will check these out the next time I'm shopping at Whole Foods. Thanks for the info!
02/16/2010 10:52:18 AM CST
Moni says ...
I always buy your whole trade coffe and is so good!! Now I'll trie other whole trade product. If we can help with just a little that help me feel better
02/16/2010 10:54:10 AM CST
carrie c says ...
what i like BEST about whole trade products is that they are helping people be treated more fairly. it's sad that governments and corporations think it's okay to take advantage of people who are in a difficult situation. hopefully, more people will realize that regular individuals are the most important catalysts. we can help make a difference by supporting whole trade products.
02/16/2010 10:54:19 AM CST
ESomleva says ...
Each day I am getting more and more conscious about what I eat and what I put on my body. But not only...I want to know that the product I am using it's not only good for me, but also that it isn't harmful to the others...That is fair!!!
02/16/2010 10:55:50 AM CST
Mary Ann Reynolds says ...
Living in integrity with the earth and each other. Honoring our cultures and sharing. Creative solutions. With Whole Trade, everyone wins.
02/16/2010 10:58:21 AM CST
Jonique says ...
I had no Idea that Alaffia made Everyday Shea! I've enjoyed the Alaffia line and look forward to trying more of their products. These beautiful women make superior shea butter!
02/16/2010 11:00:39 AM CST
Heather McDonough says ...
I love knowing that my purchase, besides being a great, natural product, is helping people thousands of miles away to have better lives.
02/16/2010 11:00:59 AM CST
Carolyn McEvoy says ...
Because I know so little about where the products I purchase come from-- I wholeheartedly welcome and support whole trade---especially when I know that the product does not harm any animals--and I know that my purchase goes toward supporting the hard work someone has put forth. It's a solution more of the world needs to participate in.
02/16/2010 11:01:34 AM CST
Marybeth Mank says ...
I love the idea that these women are learning how to support themselves and their families. I also love the idea that their knowledge is NOT being lost from generation. I whole-heartedly wish the rest of this globe worked the way that this cooperative worked. Thanks for the warm fuzzies from this story. This wonderful coopertative is in my thoughts and prayers. :-)
02/16/2010 11:01:54 AM CST
michelle says ...
Buying Whole Trade makes me feel like I am empowering other communities and putting my money into something that I believe in. Knowing that purchasing Whole Trade products is helping to give workers fair wages and possibly giving them a better life makes me feel like my purchases are doing something positive.
02/16/2010 11:01:55 AM CST
MandiFran says ...
I like purchasing Whole Trade products because it serves as my vote need to let others know that I acknowledge the hard and honest work of others. I like knowing that the people who care and do the work actually receive the benefit of their labors. I am in love with shea. I use it to moisturize my naturally curly hair and my skin from head to toe! It is also a natural sunscreen when unrefined. Africans have used it for ages and we are lucky to experience its benefits. I cannot wait to visit Whole Foods and try this brand.
02/16/2010 11:03:43 AM CST
Samantha says ...
I LOVE Alaffia products! They've been a great find for my sensitive skin. And to know there is such a laudatory backstory makes me feel even better.
02/16/2010 11:03:52 AM CST
Morgan says ...
I love using my buying power to create new economic paths for the developing world.
02/16/2010 11:06:18 AM CST
Portia Early says ...
What you are doing gives me tears of joy. I used to work for The Body Shop and was a bit saddened by the buyout. Lauder is still using fair trade, but is using parabens. It's refreshing to see someone go the extra mile like Anita the original owner of The Body Shop did.
02/16/2010 11:15:32 AM CST

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