Whole Story

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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Jamie says …

I am so excited to try this product. I make homemade soup almost once a week. But this seems like a great option for meals on the go. Everyone has such busy lifestyles, it's nice to see a healthier option other than your typical "canned soup" I love how the owner is conscious about all the important stuff! *smile*

Lucy says …

This is probably one of the best times to think "INSIDE" the box. Fresh ingredients,time and love of what you do. What could be better? Keep it simple. Thank you.

Barb R says …

MMmmm looks good!

Karen O says …

I only buy processed foods from companies that I have researched. After researching Fig Food Co. I realized they are as passionate about using only quality ingredients as I am. Their dedication to buy local and build a relationship with their farmers is reassurance that they are seeking to buy the best. Not many companies have the same high standards that I do. Thanks Whole Foods and Fig Food Co. for caring about your customers!

sue c. says …

I never brought Fig Food but its worth a try.

Stefanie says …

I love this soup philosophy because I love soup and buying organic is better for your health and the environment.

Thalea Lyras says …

I like knowing I can shop at whole foods and find products with a 'story' behind the name.

Irene gale says …

How does the beautiful pot of soup end up In a little box

j.J. says …

Yay! Truly low sodium soup!

Paula says …

I am always happy to purchase products made by small companies who use sustainable ingredients purchased from local farmers. Fig Food Co. has done just that.

Audra says …

Henry's philosophy is similar to my own. My goal is to feed my family from organic local producers. I wake each morning and prepare lunches for my kids, I bake all the baked goods they eat, and I make our dinners every night. Every meal should have thought and preparation involved. As Well as being creative, usually if you have all the "right" ingredients and are purposefully minded, healthy meals are a cinch.

katrina says …

i think this is great!

Shakira says …

Wow, I'm impressed, I'm definitely going to look out on the shelves for Fig Food. I don't think it was an easy choice to decide the not so conventional route, but I think his philosophy is on the right track. So the major question of the day is....What flavor soup to try first?

kelly k says …

I love making hearty soups. Hope they have vegan versions of their soup that I can try.

Phoenix says …

I'm very interested in trying this soup now that I've heard what Henry has to say. His soup sounds very tasty, & I'm always glad to support companies with values I can relate to.

Nikki M. says …

I love making soup and it always tastes better with fresh local ingredients.

Libbye says …

A food supplier who truly cares and puts love into his creations....if only they all would do this. Organic = Caring about his fellowman and planet

Natalie says …

The way Henry's goes about the entire soup process is excellent! I'm looking forward to giving it a cool fall night, belly-warming try very soon! Thanks for the giveaway

MA says …

I haven't tried Fig Food soups yet. I love that it's organic. I'll try it soon.

Tara says …

I have not tried this brand of soup before, but after watching the story on their great philosophy I will be looking for this on my next trip to Whole Foods!

Lynn says …

Definitely inspirational. I make soups almost weekly throughout the fall and winter and know what it takes to make a good one.

theresa r says …

Just the idea of packing more plants into the soups is a great idea, further making them organic and low salt means they are even BETTER!! thank you

Laurie says …

I was not aware of this company or product, so now I'm going to check it out.

Michael Koch says …

Nice Joel! Thanks for all that you do!

marie says …

I think Henry's soup philosophy is very thoughtful and inspiring. He makes me want to put more thougt into what's going into my mouth!

Lauren says …

I have been making a lot of soup lately with produce from my crop share. I appreciate the effort, thought, and care that Fig Food has put in to their soups! It is very important to me!

Cheri says …

I have been enjoying Fig soups. I use them as a base and add fresh chopped veggies. A healthy delicious one pot meal anytime!

Sean says …

The most important thing I look for in soup is low sodium, especially when I purchase a soup rather than make it myself. I believe that all soups should be low sodium, and the consumer can season it as he or she sees fit.

Lisa says …

Haven't tried them yet, but I will now that I've read their story.

April says …

I agree with Henry's soup philosophy and am glad to know there are companies that put such thought and consideration into not only the products they make but the impact they have on the environment and health of their consumers.

Laurel says …

Organic is always best for any food philosophy, but I particularly love his salt philosophy, I hate when soup is very salty, I like to add my own!

raymond says …

The Tuscan White Bean is very good! try it!

Tracy A says …

I'm onboard with their soup philosophy and can't wait to try their soup! Most ready-to-eat soup is so salty, so I'm excited to give this a try!

anne says …

Yes, we can make the world a better place....and Joel Henry believes that!

Lenise says …

My friend's mother was amazing at making soup! She would just place any left over meat or veggies into a pot with orgnaic chicken broth and spices and BAM! She had amazing soup! I don't know how she did it, but always was comforting and delicious! Amazing!

Sarah Chen says …

I love soup, and always like to use some seasonal ingredients in my soup. I think they make soup more tasty and also remind us of the nature around us, make us appreciate what we have. A good cup of soup can really warm you up inside and out.

Marion says …

I haven't ever thought about what goes into the soups that I buy. Although we don't buy very often. My family and I are always looking for new products to try and we will definitely be trying his soups. Love to hear the story behind the product and that the produce use is all organic and better for us and the environment.

Karen says …

I'm impressed with how much thought Henry puts into his products - it's great that he's able to make a living promoting such a positive, earth-friendly philosophy!

Debra Williams says …

We as americans forget that "fast" cheap food has a price. I love eating food that enables me to feel good both physically and spiritually. If we all had Henry's view on food, family and the enviroment we would promote a dignity of planet never seen before. I am proud to put my money in Henry's pocket. Thanks Fig Food Co.

Mimsy Doodle says …

I saw these soups yesterday at our local Whole Foods store. After seeing this video, I'll definitely buy some on our next visit. I like the "Fig Food Filosophy". As for soups that I make myself, I love just about any lentil soup, minestrone, or meatless soups of any kind....

christina says …

Very Interesting.

mmm_in_ma says …

"Only a touch of salt." Thank you, Joel!

Lucy White says …

I have recently changed my family's eating to a more clean diet. I love supporting local growers. Knowing what goes into our food is so important. With cooler weather coming I love soups and looking for natural, low sodium choices.

Courtney says …

"...if I have healthier people in an environment that’s declining, that didn’t sit well." I like that he put it that way. It seems these are the type of soups I would try to make in my own kitchen with the best ingredients. I'm excited to give them a try.

stephen says …

I like ingredients that i can pronounce and lots of veggies. i'll have to look for this.

Caroline B. says …

Organic flavorful soups. Can't get any better than that. Soup is one thing my family eats all year round. Never mind just for dinner- we eat it when hungry for snacks.

Andrea Zeng says …

I think it is so inspiring that businesses are looking to farmers market for produce when creating packaged foods. I hope this is the future of our food industries.

lo says …

I totally agree - “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry.

Heather says …

Henry's philosophy is great! I love his thoughts on how reconnection is the key to making the world a better place. Couldn't agree more!

Erica says …

"Making the world a better place" should be everyone's philosophy! Just think of how wonderful the world would be!

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