Whole Story

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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Kim says …

It's great to see a soup that is organic and low in sodium! I haven't tried Fig Food's tomato soup yet but will pick it up next time I'm in WF. I've been making my own soup with organic produce from my garden this summer and it would be very nice to have a healthy replacement for the winter months.

Caroli says …

I am now so hungry for some of this soup! Needless to say, my next shopping trip will definitely include some Fig Food Co. soup. It's a rainy day outside today and I wish I had some of this soup right now!!! Sounds so yummy!!

Arlene Pappalardo says …

I want to try Fig Food soups. I need to start cooking better and tastier.

Delsha L. says …

I like Henry's practices of using what is already in the cabinets, and using whatever looks good at the farmers market. Recognizable organic ingredients means something I can trust. I also like that he has found his passion and his own small way to feel good about what he is doing while making the world a better place.

Rose says …

I was not familair with these soups and after reading I am very anxious to try.... Thanks so much for sharing and for caring!!!

Michelle says …

Henry sounds like a smart guy!

Cheryl Foster says …

Hi "FIG" Food Family! I love learning about where a product comes from, seeing the creation process, and knowing the integrity of the ingredients will give life giving nutrients to all who enjoy "FIG" foods. We need more healthy food like this on the market. Thanks for your contribution to our natural, and delicious lives. In Joy, Cheryl

Mary says …

After lstening and reading this,can't wait to go to whole foods and buy some.

gerberdaisy says …

I have not seen Fig Foods at my Whole Foods, but I will be looking for it now :) I love that they give so much credit to the farmers and put so much care into the preparation of the soup. I can't wait to try them all!

Kathy says …

Halelujah for healthy good-tasting soup!!

Elsie says …

I agree with him organic may not be the easiest route to go but it is certainly the healthiest.

Gwen McGill says …

I am thrilled that he cares enough to produce a product using all organic ingredients. I will willingly pay a bit more or even some times a lot more for a pure, safe, healthy food. I want that for my own health but more importantly for my husband, my kids and my grandchildren. Thank you Joel!

sarah says …

I love that they care about packaging - I hate seeing otherwise awesome products in nonsensically wasteful packaging.

Kristine says …

Wow, I love the photos. I can't wait to try one of Fig's soups. Btw, is that the farmer's market in Union Square NYC? I've spent HOURS at that farmer's market.

Deb Inde says …

My thoughts about food are the same as Joel Henry. I grow some of my own food in a little organic garden, and everything else I cook with/eat, is organic, healthy, etc. I like Fig soups because they are organic, kosher, healthy, tasty, filling, and in easy to open cartons. I've also bought them for my mom for all these reasons, since she can't easily prepare food anymore. Good luck with your business, keep it coming!

Catherine says …

Great to hear about the organic ingredients. Can't wait until more companies follow his lead!

Catherine M. says …

Love the low sodium aspect! Everything is too salty for me.

Ken D. says …

I love soup! I will be trying these out.

Kris Hiller says …

I love Henry's philosophy! I appreciate his respect for farmers and the food that they produce as well as his emphasis on using real, plant-based foods (nothing that your grandmother wouldn't recognize!) in his soups. I have never tried Fig soups, but I will now look for them at my Whole Foods store!

leah cooper says …

henry's philosophy should be everyones. We all need to connect and helping eah other through creating natural soups is agreat place to begin.

leah cooper says …

henry's philosophy should be everyones. We all need to connect and helping eah other through creating natural soups is agreat place to begin.

Donna Goiodman says …

great ideas/philosophy AND delicious soup!

Doreen says …

I haven't heard of this line of products before. It is inspiring to hear what other businesses are accomplishing. Too bad all food producers don't have the same ideas...

Karen says …

I like that Henry is trying to make the world a better place. I'm looking forward to trying the soup next time I'm in Whole Foods

amykrazy says …

i think it's a great philosophy, too bad everyone doesn't think similarly... can't wait to try out the soup!

Michele says …

My daughter loves their soups. Her favorite is the Tuscan White Bean soup. I usually use the tomato soup as the base for my vegetarian chilli.

Yvette says …

Naming them after regions was a great idea!

Kathy says …

Fig Food soup is fabulous!! I am thrilled to find a low-sodium soup that is healthy for everyone and has the added benefit of being packaged in a carton!! Thanks Fig Food!!!

marian prochter says …

love love the soups and so does family!

Xmascook says …

I think Joel Henry made the right decision. Organic foods are so much safer than the usual mass-produced foods and our whole world benefits. My favorite soup is tomato soup - goes with everything and reminds me of my childhood.

Beth Nolton says …

It is always important to buy local, fresh, and know what you are putting intoyour product.

Lynn says …

What a great story. Can't wait to try Fig Food soups.

Ann K says …

Organic soup with fresh wholesome vegetables are a staple in our diet!

Amy Butcher says …

I love the whole concept. Keeping the packaged food organic, low sodium, and sourcing from small, local farmers...minimal packaging, even the reason behind the name. I can't wait to try this product.

Elilzabeth says …

Wow, a new product to try! I am new to the healthier eating. cant wait to try!

Katherine Garcia says …

I never ever knew all of the thought that went into the soup. It is so nice to have people that care about putting good ingredients in our food....ingredients that are good for us and our planet. I will buy Fig Food products.

Kamakshi R says …

Waiting for Folsom Whole Foods to open up to try Fig Food soup!

kristen says …

Henry is a perfect example of how all meals should be made, with care and consideration, and putting that in a 'packaged' product, so good. What a role model

Beth says …

I bought some of your condensed split pea soup to try. Now that I hear your philosophy I'm glad I did.

Jane K says …

So nice to see/hear someone interested in quality and taste . Sounds like Henry is really concerned with what goes into his product. I like that.

Renee W. says …

Fig Food Co. I would be glad to try your food products! Do you have a website? I love to show my support to local companies!

says …

@Renee Fig Food Co sure does have a website... http://www.figfood.com/

Kathleen Conner says …

It's impressive that he is willing to put in so much "extra" work to produce a soup that is so higher in quality than you usually find.

David Romportl says …

You can't care about the environment and not be a vegetarian. That's what i've heard, and it's true. The amount of land, water, and food to raise a tiny bit of meat would create tons (literally) of plant food. No food shortages would ever exist if the world went vegetarian. And organic is a given: putting toxic chemicals on food: it's poison, and something only the very dumb or very foolish would do (or the suicidal). They create so much terrifying disease, it should be banned the same as all other poisoning murder!!

Terry says …

I'll definitely try this soup. I make my own as a rule, but it's always good to have a fall-back position.

beth says …

I've never tried your soup before, but after watching the video, I'm on my way to Whole Foods to buy some! Thanks for what you do for those of us who don't have time to make soup from scratch. :)

Jeanne W. says …

It's so important to reconnect to our roots, since in today's society we often lose the farm to table connection. Horray for Henry for setting a positive example for the rest of the food industry. I hope others will take note!

Michelle Orren says …

Glad I read this story today. It is good to hear about good food corps. growing in a society where there is little interest in personal and global well being. I look forward to trying this soup on my next whole foods visit.

JFSMITH says …

DELICIOUS AND SUSTAINABLE. THANK YOU.

Suzanne says …

I love Henry's philosophy. It's always great to see a company that cares.

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