Whole Story

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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Gwen L says …

"Whatever looks goods, that's what will go into the soup." Hey, that's MY recipe!

Mary Ann Moss says …

looks yummy............

penni steinberg says …

Kudos to Joel Henry for starting Fig Food Co. and making great soup from scratch, just like my grandmother -- except even better, because all the ingredients are organically grown by farmers who care enough to make the world a healthier place. Healthier planet, healthier soup, healthier soup-eaters!

Diane says …

I love the fact that I can eat an organic and socially responsible product that also tastes healthy and delicious. Saves me the time of making it for myself. Thanks Fig Food!

Betsy says …

OMG .. a competitor to my home-made soups! Well, good for them. I bet it is better than mine!

Brittany says …

Love the naming part of their philosophy- clever and ties food to its roots.

Jena G says …

With winter coming, home made soups nourish the family on cold days :)

Mary says …

A company that echos my philosophy when it comes to making soup.

Lisa says …

I appreciate his restraint with salt -- this is my biggest complaint with the usual packaged soups.

Phoebe says …

Wow- I'm craving some of Henry's delicious soup right now..I'm glad he uses plant-based products, as I'm a vegetarian!

Corina says …

Soup made with lots of love!

Sarah says …

I'm glad he is committed to our health through good organic ingredients, low salt and plant based foods. This sounds like a great product!

Ivy says …

Fresh ingredients, and flavor,period!

Trish says …

Fig foods soups are dinner when you don't feel like cooking. Comfort food that is healthy with real ingredients onions and garlic not powders.

Monica says …

Amazing food and causes. Looks fabulous, excited to try it in the future!

Lorraine says …

Among other great things, I love how he only uses a small amount of salt in his soups!

Anne says …

I had to give up soup for years because I could not find any without MSG or preservatives that triggered migraines. Your soups sound "refreshing"; so glad you use fresh ingredients. I can have soup again!

Flavia says …

Awesome example of what society should be like! To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.- TRUE THAT!!

D Paul says …

Soup that taste good and you can feel good about eating it.

Dinorah Hampton says …

A packaged product that is fresh enough to feed my family. I am looking forward to tasting this product during this fall season. Simple ingredients made with love and care, can't get any better than that!

Karen C. says …

Thanks for making the organic choice!

Mary says …

Organic, low, sodium, and a great philosophy! Can't waite to try!

Jennie says …

I cannot wait to try some of Henry's soup - now I know what I'm having for dinner - I'm making WF my first stop on the way home tonight!

Jenn says …

I appreciate local, real foods. Enjoy hearing about new products, this looks like a good one.

Linda Schlaich says …

One of the best things about his soup besides the fresh vegetables in it is the fact that it doesn't need any more than a pinch of salt. Most soups, even healthier brands have very high sodium content.

Ilana Bryant says …

Kudos to Fig Foods and Joel Henry in showing good values = good taste and good business. I'm going to pick some up today (The Tuscan Bean Soup sounds just the ticket now that the weather's turned cold)

barbara says …

Soup - from earth to table with total caring from start to finish. Of all foods we prepare soup done right is for sure a food made with love. FIG sounds like they have figured it out and do it right.

Nan M says …

Soup is good!

Sharon I. says …

I love that they hold back on the sodium. I avoid most pre-packaged soups because of their sodium content.

English Levin says …

Fig Foods is all about making all the *right* choices. Can't tell you how much I love your products! I eat the soup every single day for lunch and love to occasionally hand a box out to friends so they can discover how good it is!

Laura says …

Finally a soup that's tasty, not salty!

Sandra Kaplan says …

So glad it is organic, plant-based and made with just a "touch of salt".

Karen H says …

These soups are fantastic! I appreciate that I can feed this to my husband, who needs to keep salt at a minimum, and also add a little salt for my own serving.

Leslie says …

I love how much passion and time goes into their soups!

Ryan says …

Haven't tried this yet but I'm picking some up today!

John Billiris says …

If thought is energy, then his soup must be good for you on many levels.

Kasumi says …

Wow! I've never tried one before, but it looks really good for soup. I also love the fact that it's organic! I gotta try it! Thanks. :)

Barb says …

Glad that it's low salt!

Rachel Clyne says …

kosher and organic? sign me up! #ninjasqrl

Michelle F says …

love to hear about companies that believe in cooking and consuming with a conscience! and i lvoe soups!

Kathy says …

Perfect timing for the cool weather. Organic & low in salt. Yum!

Conn Huffaker says …

Tuscan White Bean soup is our favorite!

Elizabeth says …

I've been meaning to try some...

cindy b. says …

look forward to trying this soup! i also like the novel packaging- not the cans (often lined w/BPA) that many other soup companies are using.

Christine Marie says …

Wow after learning all of this I cant wait to try. Thanks for raising the bar.

Jennifer B. says …

I did not think so much about the thought that went into food until I started learning about healthy and sustainable practices in the last year or so. His soup philosophy lines up with mine and makes me likely to try his product.

Beth Karp says …

I am always looking for kosher soups that are easy for my elderly parents to prepare and hope these are available in Atlanta.

Dawn says …

These sound delicious! I cannot wait to try them! What really got me right off the bat on Henry’s soup philosophy was "how to pack in the most organic plants possible". Yummm!

johnny chowanec says …

i love the soups, so tasty!

Annette Rivera says …

I have seen the product at whole foods, but never tried it. After reading the article and learning that its made from organic products, I think I am going to give it a try.

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