Whole Story

The Official Whole Foods Market® Blog

 

562 Comments

Comments

Thuc Ng says ...
I have not used Alaffia products in the past but after reading this post I will. The skincare products look amazing and at the same time, it is for a good cause which is to lead West African communities out of poverty.
05/02/2012 5:58:18 PM CDT
Amy Harrison says ...
I look forward to using Alaffia products in the near future--for one because I love the benefits of shea butter and coconut on my skin, but more importantly to support the work of this cooperative now that i have been made aware of it. I was first drawn in to read this article by the beautiful pictures of the Toga people creating and being empowered by these products. Now that i know of the community service initiatives, particularly the push to end excision for West African women, I will seek out the Alaffia brand at Whole Foods Market and other retailers.
05/02/2012 5:58:30 PM CDT
Mary says ...
Thanks for letting us know about this product and the good that is being done. And thanks for stocking it in your stores.
05/02/2012 5:58:43 PM CDT
Anne says ...
Fair trade is important and I will buy the products. They sound superior to most.
05/02/2012 5:59:01 PM CDT
Jasmine says ...
I've been meaning to try these. Whole Trade products are good because they are products that I like and want to use (good for me and the environment) but they also benefit the people that make them.
05/02/2012 5:59:16 PM CDT
Sienna O. says ...
I love the conditioner and am excited to try some of the other products.
05/02/2012 6:00:06 PM CDT
Ronda Barnhurst says ...
I love the Everyday Coconut Lotion. I have vitiligo and it is the only lotion that doesn't bother my skin. I used to just put it on the areas of discoloration, but now I am slathering it on my legs and upper arms too. Having not heard the story of how these products began and what good they do, makes me even happier to be a customer. May the blessings of God be upon you and your people to move forward in good health.
05/02/2012 6:00:23 PM CDT
Vicki says ...
I will look for these products now that I know more about them. I always look for fair trade goods; all people deserve a fair wage and safe living conditions. In addition, the projects that have been undertaken are stunning and one more reason to support this company.
05/02/2012 6:01:26 PM CDT
Sandy says ...
I love Everyday Shea and gave some to my neighbors who were looking for a good quality and reasonably price Shea lotion. I will look for the coconut lotion this week. I use it every day, all over my body, and appreciate the subtle fragrance and how it makes my skin feel. This story was so moving. Bless Alaffia for the work they are doing. It's nice to know a product I enjoy so much is doing so much good.
05/02/2012 6:02:03 PM CDT
Domenica Galluccio says ...
Great story. Being awake and aware while living consciously and producing/purchasing ethically are the things that can turn the world around.
05/02/2012 6:02:07 PM CDT
michele says ...
How fab to buy shea and help whole communities at the same time!
05/02/2012 6:02:07 PM CDT
Patricia says ...
Whole Trade™ Guaranteed products are important to me because I know that workers and communities are being treated fairly and benefiting in such a way that their dignity remains intact.
05/02/2012 6:02:08 PM CDT
Victoria says ...
Many of us don't realize how much a business like this can change an entire community. Women become empowered, children get educated, and families become more stable because of businesses such as Alaffia. Great Work!
05/02/2012 6:02:21 PM CDT
Brittany says ...
I haven't tried their products yet but what a GREAT CAUSE. This is what I love, people see a need and they do the best they can to fill it, getting support along the way. Our world - our New York community! - needs more people like this. It takes courage but it takes a lot more DETERMINATION and prioritization!
05/02/2012 6:02:24 PM CDT
Patricia Maccaro says ...
Each time I make a purchase I vote for what I believe in. Buying fair trade products is a a win-win, as we support folks we will never see, and benefit from their chemical free products. After reading about Allafia products I can't wait to try them. The folks who work so hard to establish these business models are surely creating good karma, now and in the future.
05/02/2012 6:02:29 PM CDT
Jeanne Nix says ...
Having a product that is fair to everyone is important. No one should starve and live in sub standard conditions to provide for others.
05/02/2012 6:03:18 PM CDT
Andrea says ...
I have not tried Alaffia products, but would like to after this very inspiring story!
05/02/2012 6:03:42 PM CDT
Angela Koga says ...
I have not used the products yet but i will diffently try them out now!!!
05/02/2012 6:04:31 PM CDT
Jillian McKeown says ...
Knowing that it's Whole Trade is important because it makes responsible shopping a lot easier. When I'm at the grocery store, I usually don't have time to research the products ahead of time, especially if I am splurging. It's takes the guess work out of whether or not it's fair trade.
05/02/2012 6:04:34 PM CDT
Wendy says ...
What most people want is to be self-sustaining; to be able to live with integrity and ensure that the next generation is safe, healthy and prosperous. Fair Trade allows women, men and children to learn, teach, care for and live a life that they can feel good about. Thank you for sharing this story.
05/02/2012 6:05:46 PM CDT
jessie v says ...
Whole Trade™ Guaranteed products are hugely important to us, because we believe that the spirit and intention behind something (be it food, soap, clothing etc) is carried with it, and unto us, when we purchase it. We only want fair traded items, grass fed happy eggs, chickens, cows etc in our lives. We do not want the doomed and desperate energy of workers who are essentially slaves, working for pennies a day, or animals who never see the light of the sun, or feel a gentle breeze - to enter into our home. We know that such injustices exist, and we strive hard, as an entire family, to be fair and honest in all of our dealings. We try our best to follow the golden rule. And we LOVE Alafia Liquid African Black Soap. It is the best out there!!
05/02/2012 6:05:48 PM CDT
Kirsten says ...
I always but fair trade coffee and would like to expand the number of fair trade products I am consuming.
05/02/2012 6:05:53 PM CDT
joHN CHOWANEC says ...
i will look for these products at WHOLE FOODS the next time I'm there.
05/02/2012 6:06:11 PM CDT
Emily says ...
Stories like this make shopping at whole foods all the more worthwhile! I use everyday shea & kiss my face products regularly but haven't seen/heard of this. now that I know, I will try it out!
05/02/2012 6:06:38 PM CDT
Rachel Golusinski says ...
Allafia is doing great things! Can't wait to try their products!
05/02/2012 6:06:44 PM CDT

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