Whole Story

The Official Whole Foods Market® Blog

Let's Not Trick Out Our Treats

We’re taking a poll and we want to know what you think. What is your favorite natural alternative for sweetness in baked goods?  Take our poll and see how your thoughts stack up with others. We say: Let’s forget the fake sweet stuff. Artificial sweeteners are purely synthetic compounds that do not exist in nature, and that work by fooling our bodies into believing we are eating sugar. Whole Foods Market doesn't allow artificial sweeteners in our food, because why mess with a good thing? Read more on natural sweeteners here and here. Remember: Every bite has a story. Your conscious food choices make a world of difference. Learn more at Let’s Retake our Plates.