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Sheryl Crow + Whole Foods Market + NRDC = A Better Bag

By Private Label Team, October 15, 2008  |  Meet the Blogger  |  More Posts by Private Label Team

We have a really cool new bag coming out! You’ve probably seen our large grocery tote bags made from recycled plastic bottles for only 99 cents. Our customers have given us great feedback on them. When it came time to design a new bag, we wanted to make it even better. We came up with several ideas and these two rose to the top: 1. generate public interest in reusable bags by getting an environmentally conscious celebrity to help design the bag and 2. highlight a strong environmental program on the bag that is helping to change our world. Done and done. Sheryl Crow collaborated with us on the design of the bag. Didn’t it turn out great?

The Natural Resources Defense Council promotes a great program called Simple Steps. In addition to our monetary donation to the NRDC, each bag has the SimpleSteps.org website printed on it, which encourages customers to embrace simple steps in their everyday lives that reduce consumption and consider the environment. Since it is gift-giving season, the bags are available in the large grocery tote size and also in a smaller, gift bag size for only 79 cents. Check ‘em out and let us know what you think. When we sell through this run of bags, we’ll be designing the next version. What ideas do you have for taking these to the next level?

 

114 Comments

Comments

S, Silas says ...
Please try to get Melissa Etheridge to design one. She's totally into the green... I'd buy a bunch of them for gifts!! May I suggest promoting this initiative more via the media? I just happened to see this while searching your website and don't recall seeing/hearing anything else about it anywhere. Fantastic idea. Push it. Cheers, s
10/15/2008 1:14:22 PM CDT
hsiaw says ...
@Silas Thanks for your suggestions. We actually put out a press release about the new bag last month: http://media.wholefoodsmarket.com/pr/wf/national/9-4-08sherylcrowbetterbag.aspx and if you do a quick Google search of 'Whole Foods Sheryl Crow' - you'll see that it's been picked up by lots of blogs and traditional media.
10/15/2008 1:37:59 PM CDT
Elizabeth Yarnell says ...
I hope these bags really catch-on -- everyone should have a pile of canvas shopping bags at home! I use them for toting everything from groceries to soccer gear to clothing purchased from department stores. I try to bring my own bags where ever I shop and usually store a stack in the trunk of my car to keep them handy. Sheryl Crow's cool artwork makes this one exceptionally desirable!
10/15/2008 2:00:43 PM CDT
Patrice says ...
I'd love shoulder length straps. I'm in NYC and typically get on a train or a bus post Whole Foods and it would be less cumbersome with shoulder length straps.
10/15/2008 2:12:55 PM CDT
hsiaw says ...
@Patrice Thanks for your feedback. I'll forward your great suggestion to the team that handles bag design.
10/15/2008 2:17:01 PM CDT
Kristen says ...
Second on the longer straps. If I can't sling it on my shoulder, it's not going to get as much use from me. Also, if it breaks/rips/is otherwise rendered unusable, can I recycle it (again)?
10/15/2008 2:48:27 PM CDT
Kate says ...
These are fantastic! I can't wait to buy this one and future bags. BTW, I found this page through Twitter (I'm in marketing and know how important lead information is, so I try to pass it on).
10/15/2008 2:52:57 PM CDT
hsiaw says ...
@Kristen The straps are actually quite long and you can see from the slideshow image up on our website this week that they are easy to carry on the shoulder: http://www.wholefoodsmarket.com/. As to your other question, the bags have been independently tested in third party facilities to be able to hold up to 76 lbs. without ripping or tearing, so you should be able to get a considerable amount of usage out of them before you have to worry about breakage. The bags are made of 80% post-recycled PET bottles and 20% polypropylene - unfortunately, because of the mixed plastic content, there are no facilities currently available to recycle these bags and they cannot be recycled. Thanks for your questions!
10/15/2008 2:54:15 PM CDT
Stacey K. says ...
Ugg, I went to WF this afternoon and they did not have them yet! They said it would be another day or two till they come in. Needless to say that I have to drive 43miles to my closest WF and went there today esp. for these (and other items!). I wanted to get there the first day cause I didn't know how quick they would sell out. Hope they still have them when I can get there again.
10/15/2008 8:17:50 PM CDT
Lauren Shepherd says ...
I love these new bags! I just bought 7 of them today! I have an idea! It can either be for the reuseable bags or the metal reuseable water bottles I've been seeing lately. My friends and I have started teasing each other when we do something that isn't eco friendly by calling each other "eco-criminals." It's a catchy term that is very relevant right now. It'd be something fun to have on a bag. With cool art work. Anyways just a thought. Don't be eco-criminals!!! REDUCE, REUSE, and RECYCLE!!!
10/15/2008 10:00:45 PM CDT
Alex says ...
Just wanted to say a huge thanks to Whole Foods and Sheryl for putting together this amazing bag! I manage NRDC's Simple Steps campaign and we're thrilled to see more and more people ditching the old choice between paper and plastic--and going for a reusable bag. All these simple steps really add up. For more simple steps that you can take to help the planet, whether you have a minute, a morning or a month, visit our site at www.simplesteps.org.
10/16/2008 12:42:01 PM CDT
swankyfair says ...
I like all reuseable bags but you need to come up with a pretty reusaeable bag for frozen items. I see a lot of Trader Joe's bags that are fantastic fashion statements and functionable too. Whenever I see someone with thewm I always ask them hgow long ago they bought them so that I can have them too. You are the giants of all natural and reuseable so you definitely need more variety.
10/16/2008 1:11:49 PM CDT
Cynthia says ...
Love your bags, when will Crow's bag be available to the folks in the D.C. area?
10/16/2008 2:05:13 PM CDT
hsiaw says ...
@Cynthia The bag was made available nationwide yesterday.
10/16/2008 2:14:56 PM CDT
hsiaw says ...
@swankyfair The reusable bag for frozen items is a great idea and I'll pass along your suggestion to your buyers. Thanks!
10/16/2008 2:15:36 PM CDT
Laurie says ...
When is this bag in stores?? I definitely want one!! :)
10/17/2008 7:25:40 AM CDT
hsiaw says ...
@Laurie The bag was made available nationwide on Wednesday October 15th.
10/17/2008 8:02:05 AM CDT
Sassie312 says ...
I was struggling buying gift bags for my destination wedding until I saw these. They send a great message and are reusable for our guests!
10/22/2008 11:31:05 AM CDT
Judy says ...
A bag with shoulder straps would be much better - especially for those who travel by public transportation or walk...
10/23/2008 12:05:45 PM CDT
Eliza says ...
I agree- longer shoulder straps would be great!!! Thank you for your consideration. Can't wait to pick up several bags, next time I'm in the store.
10/23/2008 1:03:43 PM CDT
AMBER KLINE says ...
SHOULDER STRAPS WOULD BE SUPER ON THE BIGGER SIZE BAGS. TRY CARRYING THOSE BAGS FULL OF GROCERIES UP 3 FLIGHTS OF STAIRS. I WOULD RATHER PUT THE BAG OFF OF MY SHOULDER THAN HOLDING IN MY HAND. BUT KEEP ON KEEPIN IT GREEN!
10/23/2008 1:53:16 PM CDT
Karen says ...
I got my bags several months ago and just love them. I would not use them without the long shoulder straps. Absoutly would LOVE to have freezer bags too!!!
10/23/2008 2:21:02 PM CDT
Anthony A says ...
While it's nice that you're recycling things, and reducing disposable bag use, it's still plastic. I really prefer the organic cotton bags that used to be available at Wild Oats.
10/23/2008 2:56:54 PM CDT
amy beaver says ...
how can i buy the bag without going to a whole food store. Rockford, IL does not have one and i only occasionaly get up to the store in Mad City, Madison, WI.
10/23/2008 4:25:21 PM CDT
Mark says ...
Please stop making these bags from recycled bottles. We need to use bags made from natural fibers like COTTON. Who knows what these plastic fibers are doing to us as the slowly break down as we use them. Thank you.
10/23/2008 4:26:52 PM CDT

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